Erik Rannala
Co-Founder & Partner
Prior to forming Mucker Capital, Erik was most recently at Harrison Metal Capital, where he helped lead one of the original seed-stage “micro-VC” firms in Silicon Valley.
Before Harrison Metal, Erik served as vice president of global product strategy and development at TripAdvisor, the world’s largest travel site. Prior to TripAdvisor, Erik held a variety of positions at eBay, including leadership of eBay’s premium features business, which grew during his tenure to over $400 million in revenue, significantly outpacing overall eBay revenue and transaction growth. Previously, Erik held leadership roles at MVP.com and Accenture, where he was a software developer in Accenture’s first practice group dedicated to Internet strategy and development. Erik earlier served at the Domestic Policy Council in the White House.
Erik holds a BS from the University of Delaware and an MBA from Duke University.
Erik can be reached at erik at mucker dot com.
Articles by Erik Rannala
Back to The Chasm
Before Eric Ries, and even before Clay Christensen, there was Geoffrey Moore. Moore’s Crossing the Chasm was a seminal book at the time it was published in 1991, and should...
MuckerLab Top Ten Predictions for 2012
Was feeling a bit left out by all the smart and daring people putting forth their forecasts for the coming year, so I decided to join the party. While most...
Waiting for Social Commerce
Since the founding of Facebook and Twitter; pundits, VC’s and entrepreneurs have been predicting the second tidal wave innovation to transform the e-commerce business as we had known it. “Social...
Does Groupon Have a Future Beyond Daily Deals?
Below is an editorial I wrote for MediaPost a few weeks back. It was published today. It may be premature to talk about the “second act” of a company that...
Dispelling FUD in Mobile Payments
Mobile Payment is quickly becoming as useless of a term as Cloud Computing. Companies across a wide spectrum of use cases and industries are quickly re-positioning themselves as a player...
The LOCAL Innovator’s Solution
I did a lot of complaining last week on the hurdles of selling products and services to SMB’s. Typically, I hate people who spent most of their days trying to...