Matt Booth

Chief Strategy Officer, Urgent.ly Roadside Assistance

Matt Booth is the Chief Strategy Officer at Urgent.ly Roadside Assistance. Previously, he was CEO of Connectivity, a developer of advanced customer intelligence solutions. Matt has more than 15 years of executive management experience in digital media and marketing, and deep expertise in SaaS solutions, online and mobile search, vertical directories, social networking, small-business advertising and online classifieds. Before Connectivity, Matt served as Chief Strategy Officer for local media research and consulting firm BIA/Kelsey, where he advised clients across the interactive local media marketplace, and covered the latest trends in local, mobile and social search, customer engagement and lead generation. Matt came to BIA/Kelsey from Done Right (a LendingTree business), a local lead generation start-up, where he was cofounder and COO. Previously, Matt held several senior positions at Citysearch, including VP, strategy and planning; VP, product; and VP, media partnerships. Matt participated in numerous activities at Citysearch, including the creation of media partnerships with television and radio stations, the launch of city guides with leading newspapers like the Los Angeles Times, the design and implementation of a national local search product, the creation of the prototype of Citysearch’s performance-based sales model, and acquisitions such as that of Entertainment Publications.

Articles by Matt Booth

Best Customers, Best Results: Unlocking Retention-Driven B2C Growth with Julius Lai

In this Mucker Growth session, Julius Lai from ArtShare discusses customer retention, which is often overlooked but essential for startups facing growth challenges. The following content will provide practical recaps...

Leveraging a Financial Model for Fundraising Success with Steven Plappert

In this Mucker Growth Session, Steven Plappert, CEO and co-founder of Forecastr, tackles how to use your financial model to the best capacity when fundraising. Your financial model can be...

How to Nail Your Pitch Deck (and Avoid Mistakes Founders Make) with Matt Gore

Have you ever thought of the average attention span per slide when an investor is going through your pitch deck? What kind of pitch deck are investors expecting? Our recent...

How Startups Can Develop a Positioning Strategy To Create a Lasting Brand with Rosabel Tao

In this Mucker Growth session, Rosabel Tao from Fire & Bridge delves into the critical field of startup positioning strategy and its crucial role in shaping enduring brands. Rosabel also...

SaaS Startup Pricing Mistakes (and How to Fix Them) with Kyle Poyar

In this Mucker Growth session, Kyle Poyar from OpenView delves into the critical topic of pricing for SaaS startups, aiming to rectify prevailing mistakes in your pricing strategies. Optimizing SaaS...

The Realities of PR for Startups with Priscilla Vento

In the dynamic realm of PR for startups, understanding the nuances and timings is crucial. Priscilla Vento, the founder and CEO of 30 Miles North PR, a recommended partner, joins...