Matt Booth

Chief Strategy Officer, Urgent.ly Roadside Assistance

Matt Booth is the Chief Strategy Officer at Urgent.ly Roadside Assistance. Previously, he was CEO of Connectivity, a developer of advanced customer intelligence solutions. Matt has more than 15 years of executive management experience in digital media and marketing, and deep expertise in SaaS solutions, online and mobile search, vertical directories, social networking, small-business advertising and online classifieds. Before Connectivity, Matt served as Chief Strategy Officer for local media research and consulting firm BIA/Kelsey, where he advised clients across the interactive local media marketplace, and covered the latest trends in local, mobile and social search, customer engagement and lead generation. Matt came to BIA/Kelsey from Done Right (a LendingTree business), a local lead generation start-up, where he was cofounder and COO. Previously, Matt held several senior positions at Citysearch, including VP, strategy and planning; VP, product; and VP, media partnerships. Matt participated in numerous activities at Citysearch, including the creation of media partnerships with television and radio stations, the launch of city guides with leading newspapers like the Los Angeles Times, the design and implementation of a national local search product, the creation of the prototype of Citysearch’s performance-based sales model, and acquisitions such as that of Entertainment Publications.

Articles by Matt Booth

Finance 101 for Early Stage Startup Founders with Debbie Rosler

In this Mucker Growth Session, Debbie Rosler from Burkland dives into the fundamental financial best practices and infrastructure early -stage startups need to put in place. Finance 101: Why Should...

Engineering Customer & Product Feedback Loops with Holden Munson & Sofia Maravich

In this Mucker Growth session, Holden Munson and Sofia Maravich from Rethink Labs, explore how to develop a useful system of collecting customer data and integrating it into your team....

How Startups Can Win More Enterprise Deals Through Value Selling with Mike Genstil

In this Mucker Growth session, Mike Genstil with ValueCore delves into the concept of value selling and its application in enterprise sales. Delivering value at every touchpoint of...

How to Keep Your Emails Landing in the Inbox with Google’s Updated Spam Policies with Daniel-wise Ojaide

In this Mucker Growth session, Daniel-wise Ojaide from Warmbox.ai delves into the changes to Google and Yahoo’s updated spam policies and how to ensure your emails and outbound campaigns are...

Best Customers, Best Results: Unlocking Retention-Driven B2C Growth with Julius Lai

In this Mucker Growth session, Julius Lai from ArtShare discusses customer retention, which is often overlooked but essential for startups facing growth challenges. The following content will provide practical recaps...

Leveraging a Financial Model for Fundraising Success with Steven Plappert

In this Mucker Growth Session, Steven Plappert, CEO and co-founder of Forecastr, tackles how to use your financial model to the best capacity when fundraising. Your financial model can be...