Cliff Bersani
Investor
Based in New York City, Cliff invests in pre-seed, seed, and early-stage companies across the Midwest and East Coast.
Prior to joining Mucker, Cliff worked on growth at Xiaomi, where he was an early member of the team tasked with business expansion outside of China. Over his three years at the company, Cliff drove hundreds of millions of dollars in sales through consumer-facing marketing and enterprise partnerships. During his time at the company, Xiaomi grew to be the third largest smartphone brand globally after Samsung and Apple.
Cliff grew up in Hong Kong and speaks near-native Mandarin. He holds a BA in Philosophy from Princeton University and an MBA from Chicago Booth. During his time at Booth, Cliff completed internships at Osage Venture Partners in Philadelphia and Origin Ventures in Chicago.
Cliff can be reached at cliff at mucker dot com.
Articles by Cliff Bersani
How Shaun Merritt Vibe-Coded Karrot.ai As A Solo Builder
I recently had the opportunity to chat with Shaun Merritt, cofounder and CTO of Karrot.ai, a LinkedIn ABM tool. Shaun was kind enough to share a comprehensive breakdown of how...
7 Steps to Build a Product That Sells Itself
The Founder’s Mental Health Playbook: What I Learned After Nearly Burning Out
A hard-won guide to staying mentally healthy while building a startup I founded Stitcher, the podcast platform, in 2007 and ran it for seven years until we sold in 2014....
Answer Engine Optimization (AEO) for Early Stage Companies
In our latest session from the Mucker Growth Series featuring Ethan Smith from Graphite, we explored AEO, a significant new approach for optimizing visibility in AI-driven search, particularly relevant as...
Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends
Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness....
Practical Uses of AI & Automation for Startup Operations
In a recent Mucker Growth Series session, we invited Rock Vitale, Founder & CEO of Easie, to share how he’s helped early-stage teams move from manual, fragmented workflows to streamlined,...