Tony Uphoff
Chief Executive Officer
at Pipeline360
Tony Uphoff is Chief Executive Officer of Pipeline 360, the leading B2B Demand Generation Company. He also serves as an analyst at Cloud Wars, a technology analyst firm that covers the latest trends and best practices in digital transformation. Tony also serves as an advisor and mentor to several tech and digital media companies. Prior to joining Pipeline 360, Uphoff served as President and CEO at Thomasnet.com, where he led the turnaround, growth, and successful sale of the company to Xometry, a publicly traded, on-demand manufacturing marketplace, for $300M in December 2021.
Tony is an award-winning CEO, board member, advisor, and mentor, specializing in turning around, growing, and transforming businesses, cultures, people, and organizational performance. He has a strong track record of building, growing, and leading tech, data, media, and marketing services companies, such as Thomasnet.com, UBM TechWeb, VNU Media, The Hollywood Reporter, InformationWeek, and Business.com.
He is a recognized thought leader, regularly quoted in top media outlets and invited to speak at industry events, including a briefing at the White House on trends in US Manufacturing. Tony received the prestigious McAllister Fellowship Award from Northwestern University’s Medill School of Journalism in 2020.
Articles by Tony Uphoff
LA Tech Week 2025 Day 1 Recap: AI Building – Monday Oct 13
We hosted three full days of events during LA Tech Week, each one focused on helping founders learn, connect, and build with the latest in AI and startup growth. Day...
Using Customer Feedback to Build a Product that Customers Will Love
Customer feedback is the lifeblood of successful product development, but many startups struggle with collecting, validating, and prioritizing the constant stream of input from users, advisors, and internal teams. In...
How Shaun Merritt Vibe-Coded Karrot.ai As A Solo Builder
I recently had the opportunity to chat with Shaun Merritt, cofounder and CTO of Karrot.ai, a LinkedIn ABM tool. Shaun was kind enough to share a comprehensive breakdown of how...
7 Steps to Build a Product That Sells Itself
The Founder’s Mental Health Playbook: What I Learned After Nearly Burning Out
A hard-won guide to staying mentally healthy while building a startup I founded Stitcher, the podcast platform, in 2007 and ran it for seven years until we sold in 2014....
Answer Engine Optimization (AEO) for Early Stage Companies
In our latest session from the Mucker Growth Series featuring Ethan Smith from Graphite, we explored AEO, a significant new approach for optimizing visibility in AI-driven search, particularly relevant as...