Tony Uphoff
Chief Executive Officer
at Pipeline360
Tony Uphoff is Chief Executive Officer of Pipeline 360, the leading B2B Demand Generation Company.
He also serves as an analyst at Cloud Wars, a technology analyst firm that covers the latest trends and best practices in digital transformation.
Tony also serves as an advisor and mentor to several tech and digital media companies.
Prior to joining Pipeline 360, Uphoff served as President and CEO at Thomasnet.com, where he led the turnaround, growth, and successful sale of the company to Xometry,
a publicly traded, on-demand manufacturing marketplace, for $300M in December 2021.
Tony is an award-winning CEO, board member, advisor, and mentor, specializing in turning around, growing, and transforming businesses, cultures, people, and organizational performance.
He has a strong track record of building, growing, and leading tech, data, media, and marketing services companies, such as Thomasnet.com, UBM TechWeb, VNU Media, The Hollywood Reporter, InformationWeek, and Business.com.
He is a recognized thought leader, regularly quoted in top media outlets and invited to speak at industry events,
including a briefing at the White House on trends in US Manufacturing.
Tony received the prestigious McAllister Fellowship Award from Northwestern University’s Medill School of Journalism in 2020.
Content & Articles by Tony Uphoff
Closing Enterprise Deals in Founder-Led Sales as a Startup
In our recent Mucker Growth Series session, I invited David Mackay, Managing Director at D9Y and one of our operating experts at Mucker, to talk about closing enterprise deals in...
The 10 Security Gaps That Plague Startups Before Their A Round
A NOTE ON SEVERITY Not every item on this list carries the same level of risk. Some are the kind of finding that stops a deal. Others are serious but...
Community-Led Growth for Startups: Why Most Communities Fail and How to Build One That Actually Works
In our recent Mucker Growth Series session, I invited Sam Jacobs — founder and CEO of Pavilion — to talk about community-led growth: what it actually means, why most communities...
Pricing Models & Monetization Systems for Startup Success
In our recent Mucker Growth Series webinar session, we invited Jeffrey Tjiok and Jack Benson from Simon-Kucher to break down how startups can build pricing into their DNA from day...
Pitch Decks That Actually Raise Money: An Extreme Makeover Guide
Welcome to another recap from our Growth Series webinars, a series of sessions where we go deep into topics that help drive startup growth. In this session, we invited back...
Stop Hiding Behind Your Screen: In-Person Events Are How You Win in 2026
2026 is shaping up to be the year businesses rediscover the power of shaking hands, clinking glasses, and actually meeting their prospects in person. Don’t take my word for it...