Tony Uphoff
Chief Executive Officer
at Pipeline360
Tony Uphoff is Chief Executive Officer of Pipeline 360, the leading B2B Demand Generation Company.
He also serves as an analyst at Cloud Wars, a technology analyst firm that covers the latest trends and best practices in digital transformation.
Tony also serves as an advisor and mentor to several tech and digital media companies.
Prior to joining Pipeline 360, Uphoff served as President and CEO at Thomasnet.com, where he led the turnaround, growth, and successful sale of the company to Xometry,
a publicly traded, on-demand manufacturing marketplace, for $300M in December 2021.
Tony is an award-winning CEO, board member, advisor, and mentor, specializing in turning around, growing, and transforming businesses, cultures, people, and organizational performance.
He has a strong track record of building, growing, and leading tech, data, media, and marketing services companies, such as Thomasnet.com, UBM TechWeb, VNU Media, The Hollywood Reporter, InformationWeek, and Business.com.
He is a recognized thought leader, regularly quoted in top media outlets and invited to speak at industry events,
including a briefing at the White House on trends in US Manufacturing.
Tony received the prestigious McAllister Fellowship Award from Northwestern University’s Medill School of Journalism in 2020.
Content & Articles by Tony Uphoff
Most Startup Content Is Invisible: Here’s How to Fix It
In this Mucker Growth Series session, we invited Irina Maltseva, founder of Seen, to share how early-stage B2B SaaS companies get found on Google and inside LLMs. She has spent...
Setting Up A Founder-Led Organic LinkedIn Content Machine With Claude
In this Mucker Growth Series session, we invited Jonathan Martinez, founder and CEO of GrowthPair, to share how founder-led LinkedIn content took his startup from zero to $1M in annual...
Lessons From Building An AI-Native Startup with Octagos
In this Mucker Growth Series session, we invited friends from one of our portfolio companies Haley Chute, CPO & CMO, and Harpreet Marwaha, COO & CFO of Octagos, to share...
How To Craft Your Website Messaging & Positioning as a Startup
In this Mucker Growth Series session, Anthony Pierri, co-founder of FletchPMM, walks through how to craft website messaging and positioning as a startup. FletchPMM is a consultancy that has worked...
2026 New York Tech Week Recap of Mucker Sessions
Mucker Capital went to New York Tech Week to host sessions for founders, operators, and builders thinking through how AI is changing product, growth, and search. Among the sessions were:...
Closing Enterprise Deals in Founder-Led Sales as a Startup
In our recent Mucker Growth Series session, I invited David Mackay, Managing Director at D9Y and one of our operating experts at Mucker, to talk about closing enterprise deals in...