Seth Baum

Owner

at Soundview Group Marketing

With a 20+ year background in SaaS Marketing (including being the first CMO of ServiceTitan), performance marketing, growth hacking, digital strategy, content creation, brand storytelling, and D2C/E-commerce, Seth Baum helps Vertical SaaS firms, D2C companies, and companies who focus on SMBs as their client base grow their business via: Performance Marketing, Branding/Messaging, E-Commerce, Paid Social, and Customer Acquisition/Retention.

Seth works especially well with founders needing to create/refine their initial messaging and product positioning, and figure out their GTM strategy.

California
DTC (Direct-to-Consumer), SaaS & B2B Marketplace
B2B SaaS MarketingCannabis MarketingContent MarketingDemand Generation and Conversion Funnel OptimizationDirect Response and Performance MarketingGrowth HackingMarketing Automation and E-Nurture FlowsOmnichannel Performance MarketingPR and BrandbuildingSales and Business OperationsSMB marketingSocial Media MarketingVideo Creation and Distribution

Articles by Seth Baum

Annual Financial Planning Best Practices for Startups with Debbie Rosler

In this Mucker Growth Session, Debbie Rosler from Burkland reviews best practices for building a startup annual financial plan. Objectives of Financial Planning for Startups There are 6 key objectives...

Creative GenAI Applications to Fuel Early Stage Startup Growth with Rosemary Brisco and Bob Mitton

In this Mucker Growth Session, Rosemary Brisco and Bob Mitton, renowned consultants in the AI field, focus on how startups can utilize AI to enhance growth and efficiency across various...

How To Identify Key Product Metrics To Unlock Value For Product-Led Startups with David Jesse

In this Mucker Growth Session, David Jesse, Senior Product Advisor & Coach at Prodify with prior product leadership experience at DoorDash, Groupon, and eBay, focuses on aligning your product metrics...

Managing Complex B2B Sales Motions for Startup Founder-Led Sales with Luke Welch

In this Mucker Growth Session, Luke Welch, owner of Luke Welch GTM Consulting and former VP of Global Marketing Solution Sales at Salesforce, focuses on the challenges and best practices...

How to Kickstart Content Marketing at Early-Stage Companies with Dennis Shiao

In this Mucker Growth Session, Dennis Shiao, founder of marketing agency Attention Retention, walks through how to make an impact with content marketing even when you have limited budget and...

How to Improve Your Team’s Performance and Prevent Burnout with Glenn Gow

In this Mucker Growth Session, CEO coach Glenn Gow discusses improving your team’s performance and preventing burnout. PDF of Glenn’s presentation slides Right Now, Things are Hard On any given...

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