Seth Baum
Owner
at Soundview Group Marketing
With a 20+ year background in SaaS Marketing (including being the first CMO of ServiceTitan), performance marketing, growth hacking, digital strategy, content creation, brand storytelling, and D2C/E-commerce, Seth Baum helps Vertical SaaS firms, D2C companies, and companies who focus on SMBs as their client base grow their business via: Performance Marketing, Branding/Messaging, E-Commerce, Paid Social, and Customer Acquisition/Retention.
Seth works especially well with founders needing to create/refine their initial messaging and product positioning, and figure out their GTM strategy.
Content & Articles by Seth Baum
How To Craft Your Website Messaging & Positioning as a Startup
In this Mucker Growth Series session, Anthony Pierri, co-founder of FletchPMM, walks through how to craft website messaging and positioning as a startup. FletchPMM is a consultancy that has worked...
2026 New York Tech Week Recap of Mucker Sessions
Mucker Capital went to New York Tech Week to host sessions for founders, operators, and builders thinking through how AI is changing product, growth, and search. Among the sessions were:...
Closing Enterprise Deals in Founder-Led Sales as a Startup
In our recent Mucker Growth Series session, I invited David Mackay, Managing Director at D9Y and one of our operating experts at Mucker, to talk about closing enterprise deals in...
The 10 Security Gaps That Plague Startups Before Their A Round
A NOTE ON SEVERITY Not every item on this list carries the same level of risk. Some are the kind of finding that stops a deal. Others are serious but...
Community-Led Growth for Startups: Why Most Communities Fail and How to Build One That Actually Works
In our recent Mucker Growth Series session, I invited Sam Jacobs — founder and CEO of Pavilion — to talk about community-led growth: what it actually means, why most communities...
Pricing Models & Monetization Systems for Startup Success
In our recent Mucker Growth Series webinar session, we invited Jeffrey Tjiok and Jack Benson from Simon-Kucher to break down how startups can build pricing into their DNA from day...