Seth Baum
Owner
at Soundview Group Marketing
With a 20+ year background in SaaS Marketing (including being the first CMO of ServiceTitan), performance marketing, growth hacking, digital strategy, content creation, brand storytelling, and D2C/E-commerce, Seth Baum helps Vertical SaaS firms, D2C companies, and companies who focus on SMBs as their client base grow their business via: Performance Marketing, Branding/Messaging, E-Commerce, Paid Social, and Customer Acquisition/Retention.
Seth works especially well with founders needing to create/refine their initial messaging and product positioning, and figure out their GTM strategy.
Content & Articles by Seth Baum
2026 SF Tech Week Day 2: Recap of Mucker Sessions
Day 2 of our SF Tech Week programming ran out of Pilot’s office and covered two things founders tend to put off: the deck you need to raise, and the...
2026 SF Tech Week Day 1: Recap of Mucker Sessions
Mucker Capital hosted two days of programming during SF Tech Week, with two sessions each day. Day 1 covered a live vibe-coding session where four builders attacked the same product...
Most Startup Content Is Invisible: Here’s How to Fix It
In this Mucker Growth Series session, we invited Irina Maltseva, founder of Seen, to share how early-stage B2B SaaS companies get found on Google and inside LLMs. She has spent...
Setting Up A Founder-Led Organic LinkedIn Content Machine With Claude
In this Mucker Growth Series session, we invited Jonathan Martinez, founder and CEO of GrowthPair, to share how founder-led LinkedIn content took his startup from zero to $1M in annual...
Lessons From Building An AI-Native Startup with Octagos
In this Mucker Growth Series session, we invited friends from one of our portfolio companies Haley Chute, CPO & CMO, and Harpreet Marwaha, COO & CFO of Octagos, to share...
How To Craft Your Website Messaging & Positioning as a Startup
In this Mucker Growth Series session, Anthony Pierri, co-founder of FletchPMM, walks through how to craft website messaging and positioning as a startup. FletchPMM is a consultancy that has worked...