Ryan Steelberg

Co-founder and President, Veritone, Inc.

Ryan Steelberg brings nearly 20 years of executive management experience in technology, marketing, business development and sales. He is considered one of the foremost experts in digital and online advertising. Since 1996, he and his brother Chad have raised more than $180 million in equity financing, managed 400+ employees and created in excess of $3.0 billion in shareholder value, through the successful founding, management, and liquidation of three industry impactful companies. In 2002, the Steelbergs founded dMarc Broadcasting, growing to service more than 4,600 US radio stations, bridging and integrating online and broadcast advertising systems. dMarc Broadcasting was acquired by Google, Inc. in February of 2006 for $1.238 billion in cash and performance incentives. Prior to dMarc, the Steelbergs co-founded AdForce in 1995, formerly the world’s largest centralized, independent ad-serving and management solution, and 2CAN Media (AdSmart), which grew to become the third largest Internet advertising sales organization. As the primary competitor to DoubleClick, AdForce (formerly traded on NASDAQ as ADFC) controlled more than 50% of the online ad-management market in the US, through such clients as Netscape, GeoCities, AOL and Goto.com, the precursor to Overture Services (later purchased by Yahoo!). AdForce was acquired by CMGi in 1999 for more than $500 million. 2CAN was sold to CMGi in 1999 for over $50 million. Named by the Orange County Business Journal as two of the county’s “50 Most Influential Businesspeople,” Ryan and Chad were finalists for Ernst & Young’s “Entrepreneur of the Year” in 2000. In 2006, Ryan and Chad Steelberg were named two of the “50 Most Powerful People in Radio,” by Radio Ink Magazine. Most recently, Ryan was named a recipient of the 2009 Sports Business Journal’s Forty under 40 Awards.

Articles by Ryan Steelberg

Compensation benchmarks and equity insights for early-stage startups

Compensation Benchmarks for Early Stage Startups with Peter Walker

In this Mucker Growth Session, Peter Walker from Carta reviews insights and compensation benchmarks for early stage startups gathered from Carta’s extensive dataset of nearly 50,000 startups. In the evolving...

Legal 101 For Startups with Amanda Busch

In this Mucker Growth Session, Amanda Busch, General Counsel at Mucker, discusses the legal basics founders should consider when building their startup. Link to Slide Content: Mucker Growth Series –...

Buyer Journey Framework – The Secret To B2B Go-To-Market Success

Buyer Journey Framework – The Secret To B2B Go-To-Market Success with Tony Yang

In this Mucker Growth Session, Tony Yang, Head of Growth at Mucker, walks through using a buyer’s journey framework to improve your customer’s experience and your conversion rates. Common Buyer...

Annual Financial Planning Best Practices for Startups with Debbie Rosler

In this Mucker Growth Session, Debbie Rosler from Burkland reviews best practices for building a startup annual financial plan. Objectives of Financial Planning for Startups There are 6 key objectives...

Creative GenAI Applications to Fuel Early Stage Startup Growth with Rosemary Brisco and Bob Mitton

In this Mucker Growth Session, Rosemary Brisco and Bob Mitton, renowned consultants in the AI field, focus on how startups can utilize AI to enhance growth and efficiency across various...

How To Identify Key Product Metrics To Unlock Value For Product-Led Startups with David Jesse

In this Mucker Growth Session, David Jesse, Senior Product Advisor & Coach at Prodify with prior product leadership experience at DoorDash, Groupon, and eBay, focuses on aligning your product metrics...

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