Ross Hoffman

Investor & Advisor

Ross Hoffman is an investor and advisor in Los Angeles. He spent the last 16 years in executive operational roles at William Morris, Google/YouTube, Twitter and Headspace. As Chief Business Officer of Headspace, he led their partnerships, enterprise sales, science and healthcare, international and customer operations teams, scaling revenue to over $100M. Previously, he joined Twitter pre-revenue as one of their first 150 employees, scaling revenue from $0 to $2B+ as VP of Global Content Partnerships where he led a team of 500, partnering with the world’s largest brands and media companies. Prior to Twitter, he held business development positions at Google/YouTube, acquiring content and building out YouTube’s live streaming strategy, team and technology.Hoffman began his career in the William Morris Agency mailroom, ultimately joining their corporate consulting department, advising Fortune 500 companies on their branded entertainment and marketing strategies.

Articles by Ross Hoffman

Compensation Benchmarks for Early Stage Startups with Peter Walker

In this Mucker Growth Session, Peter Walker from Carta reviews insights and compensation benchmarks for early stage startups gathered from Carta’s extensive dataset of nearly 50,000 startups. In the evolving...

Legal 101 For Startups with Amanda Busch

In this Mucker Growth Session, Amanda Busch, General Counsel at Mucker, discusses the legal basics founders should consider when building their startup. Link to Slide Content: Mucker Growth Series –...

Buyer Journey Framework – The Secret To B2B Go-To-Market Success with Tony Yang

In this Mucker Growth Session, Tony Yang, Head of Growth at Mucker, walks through using a buyer’s journey framework to improve your customer’s experience and your conversion rates. Common Buyer...

Annual Financial Planning Best Practices for Startups with Debbie Rosler

In this Mucker Growth Session, Debbie Rosler from Burkland reviews best practices for building a startup annual financial plan. Objectives of Financial Planning for Startups There are 6 key objectives...

Creative GenAI Applications to Fuel Early Stage Startup Growth with Rosemary Brisco and Bob Mitton

In this Mucker Growth Session, Rosemary Brisco and Bob Mitton, renowned consultants in the AI field, focus on how startups can utilize AI to enhance growth and efficiency across various...

How To Identify Key Product Metrics To Unlock Value For Product-Led Startups with David Jesse

In this Mucker Growth Session, David Jesse, Senior Product Advisor & Coach at Prodify with prior product leadership experience at DoorDash, Groupon, and eBay, focuses on aligning your product metrics...