Ross Hoffman

Investor & Advisor

Ross Hoffman is an investor and advisor in Los Angeles. He spent the last 16 years in executive operational roles at William Morris, Google/YouTube, Twitter and Headspace. As Chief Business Officer of Headspace, he led their partnerships, enterprise sales, science and healthcare, international and customer operations teams, scaling revenue to over $100M. Previously, he joined Twitter pre-revenue as one of their first 150 employees, scaling revenue from $0 to $2B+ as VP of Global Content Partnerships where he led a team of 500, partnering with the world’s largest brands and media companies. Prior to Twitter, he held business development positions at Google/YouTube, acquiring content and building out YouTube’s live streaming strategy, team and technology.Hoffman began his career in the William Morris Agency mailroom, ultimately joining their corporate consulting department, advising Fortune 500 companies on their branded entertainment and marketing strategies.

Articles by Ross Hoffman

Build Alignment Before You Burn Out

Everything Feels Urgent At early-stage companies, everything feels urgent: shipping product, closing customers, raising money. In that environment, planning can feel like a luxury, or even a liability. In my...

How To Use Reddit To Scale Organic Growth For Your Startup

In this Mucker Growth Series session, Colin Belyea, founder of Karmic and an expert in Reddit organic growth, breaks down how Reddit has become one of the most influential discovery...

Sales Comp Kick Start: Keys to Getting It Right as You Begin to Build Your Sales Team

Webinar Recap featuring Donya Rose, Managing Principal from The Cygnal Group Sales compensation is one of the most critical aspects of building a successful sales organization. Many early-stage founders stumble...

Austin Tech Week 2025 Recap

Mucker Capital hosted two powerful days of programming during Austin Tech Week, bringing together founders, operators, and growth leaders to share real-world insights from the startup trenches. Across four sessions,...

LA Tech Week 2025 Day 3 Recap: AI Search – Wednesday Oct 15

After two packed days exploring AI startup building and go-to-market growth, Day 3 of LA Tech Week shifted focus to the evolving world of AI Search, how new AI technologies...

LA Tech Week 2025 Day 2 Recap: Startup Growth – Tuesday Oct 14

After a packed AI Building Day, we continued LA Tech Week with Startup Growth Day, a full schedule of sessions focused on go-to-market strategy, founder journeys, and scaling startups in...