Roberto Medrano

CEO

at Beach View Capital

Roberto is a board member in cybersecurity, AI, Blockchain, IoT, middleware, API security, microservices, DevOps, software, SaaS, cloud and healthcare companies. Roberto has been an executive at five public companies and in a board position of more than 15 that have been acquired. He has experience with Fortune 100 companies on digital transformation initiatives using mobile, SaaS, and cloud hybrid products. He has deep expertise in marketing, product management, product marketing, alliances, channels, and sales. In late 2023, Inc 5000 published their fast-growing list with 4 of Roberto’s companies listed.

Roberto is a cybersecurity pioneer and led initiatives in the early phases of the firewall, content security, and security policy. He was selected as a participant in President Clinton’s White House Security Summit on cybersecurity. Founder/Board member for Information Technology Information Sharing and Analysis Center (IT-ISAC) and participated in the National Cyber Security Summits and The White House National Strategy to Secure Cyberspace. He was one of the top 100 Sr. Executives at HP as General Manager of HP Software. As GM for HP divisions, he served a vital role as head of HP’s key strategic emerging businesses that included cybersecurity, middleware, management, web services, CRM, and E-commerce.

Other Accolades:

Ranked (2014) as #12 of top 250 CMOs in the world, “The 100 most influential Hispanics in the US”, “The 100 Most Influential Latinos of Silicon Valley”, “HITEC Hall of Fame”, “HITEC 100” for 10 years
Served in more than 30 company/advisory boards: Arcot (Acquired CA), Aventail (Acquired SonicWall/Dell), Encentuate (Acquired IBM), Netscaler (Acquired Citrix), Bigfix (Acquired IBM), AirZip (Acquired Willow Tech), Confluent (Acquired Oblix/Oracle), PivX (IPO 2004), Sand Hill IT Security (reverse IPO EdgeWave), JackBe (Acquired SoftwareAG)
Former GM HP Software, CEO PoliVec, President Finjan (FNJN), EVP Akana, VP Milkyway (IPO 1996) firewall pioneer, VP Avnet (AVT) and executive Sun Microsystems
UCLA MBA, MIT MSEE and USC BSEE

California

AI & Data Science, Consumer FinTech, CyberSecurity, FinTech Enterprise, HealthTech & BioTech, SaaS & B2B Marketplace

advertisingAIAI GovernanceAnalyst RelationsAPIapi managementAPI securityapigeeApplication ArchitectureARarchitectureArtificial IntelligenceAUDIENCE SEGMENTATIONB2BB2B enterprise software business developmentB2B MarketingB2B SaaSB2B2CbitcoinBlockchainboardBoard MembershipBrand Positioningbrandingbusiness developmentBusiness PlanBusiness StrategyCEOCHANNEL MARKETINGCHANNELS SALESChief Executive OfficerChief Marketing officerChief Operating Officerchief revenue officercloudCloud ComputingCMOCommunity BuilderCompetitive IntelligenceCOOCorporate CommunicationCRMCROcrowdstrikeCTOCustomer SuccessCybercybersecuritydata communicationsData-driven communicationsDev opsdevopsDigital MarketingDistributed LedgerEarly-Stage GrowthengineeringEnterprise architectureEthereumfintechfirewallFirewallsGo-to-Market ExecutionGovernanceidentityINCREASED SALESInfluencer managementINSIDE SALESIntegrationINTEGRATORinteriminternal communicationsInternational PRINTRUSIONIPOLead GenerationM&A communicationsManaged ServicesMARCOMMarket Segmentationmarketingmarketing automationMarketing StrategyMarketoMBAmcafeemedia relationsmicroservicesmiddlewareMNSPmulesoftNetwork servicesNLPOCROEMOMRoperationsOptimizationOracleOutbound Marketingpalo alto networksPhysical SecurityPortfolio ManagementPRPresidentPricingproduct developmentproduct managementProduct Marketingproject managementPublic RelationsQUANTITATIVERSASaaSsales automationSALES ORGANIZATIONSALES PLANSAPSD-WANSearch EngineSEARCH ENGINE OPTIMIZATIONSecuritySegmentationSmart contractsSOASocial Media AdvertisingSocial Media MarketingsoftwareSOFTWARE AS A SERVICEsoftware developmentstakeholder managementSunSupply ChainSymantecTechnical MarketingTelemarketingThought LeadershipTRADESHOWUXVideo ConferencingVMwareVPVP of engineeringVP of MarketingVP product managementVP product MarketingVP SalesWeb Services

Articles by Roberto Medrano

How To Build An Automated Sales Outreach Engine For Startups with ColdIQ

Many B2B startups (and even larger organizations) are unable to be successful with their outbound sales strategy because they take a lazy, “batch-and-blast” approach. In a recent Mucker Growth Series...

Navigating the AI Sales Tools Landscape To Grow Your Startup With Blue Bowen

We had the privilege of hosting, Eugene “Blue” Bowen, Research Principal from G2, one of the leading software marketplaces and review sites that cover a broad range of B2B solutions....

Compensation Benchmarks for Early Stage Startups with Peter Walker

In this Mucker Growth Session, Peter Walker from Carta reviews insights and compensation benchmarks for early stage startups gathered from Carta’s extensive dataset of nearly 50,000 startups. In the evolving...

Legal 101 For Startups with Amanda Busch

In this Mucker Growth Session, Amanda Busch, General Counsel at Mucker, discusses the legal basics founders should consider when building their startup. Link to Slide Content: Mucker Growth Series –...

Buyer Journey Framework – The Secret To B2B Go-To-Market Success with Tony Yang

In this Mucker Growth Session, Tony Yang, Head of Growth at Mucker, walks through using a buyer’s journey framework to improve your customer’s experience and your conversion rates. Common Buyer...

Annual Financial Planning Best Practices for Startups with Debbie Rosler

In this Mucker Growth Session, Debbie Rosler from Burkland reviews best practices for building a startup annual financial plan. Objectives of Financial Planning for Startups There are 6 key objectives...