Roberto Medrano

CEO

at Beach View Capital

Roberto is a board member in cybersecurity, AI, Blockchain, IoT, middleware, API security, microservices, DevOps, software, SaaS, cloud and healthcare companies. Roberto has been an executive at five public companies and in a board position of more than 15 that have been acquired. He has experience with Fortune 100 companies on digital transformation initiatives using mobile, SaaS, and cloud hybrid products. He has deep expertise in marketing, product management, product marketing, alliances, channels, and sales. In late 2023, Inc 5000 published their fast-growing list with 4 of Roberto’s companies listed.

Roberto is a cybersecurity pioneer and led initiatives in the early phases of the firewall, content security, and security policy. He was selected as a participant in President Clinton’s White House Security Summit on cybersecurity. Founder/Board member for Information Technology Information Sharing and Analysis Center (IT-ISAC) and participated in the National Cyber Security Summits and The White House National Strategy to Secure Cyberspace. He was one of the top 100 Sr. Executives at HP as General Manager of HP Software. As GM for HP divisions, he served a vital role as head of HP’s key strategic emerging businesses that included cybersecurity, middleware, management, web services, CRM, and E-commerce.

Other Accolades:

Ranked (2014) as #12 of top 250 CMOs in the world, “The 100 most influential Hispanics in the US”, “The 100 Most Influential Latinos of Silicon Valley”, “HITEC Hall of Fame”, “HITEC 100” for 10 years
Served in more than 30 company/advisory boards: Arcot (Acquired CA), Aventail (Acquired SonicWall/Dell), Encentuate (Acquired IBM), Netscaler (Acquired Citrix), Bigfix (Acquired IBM), AirZip (Acquired Willow Tech), Confluent (Acquired Oblix/Oracle), PivX (IPO 2004), Sand Hill IT Security (reverse IPO EdgeWave), JackBe (Acquired SoftwareAG)
Former GM HP Software, CEO PoliVec, President Finjan (FNJN), EVP Akana, VP Milkyway (IPO 1996) firewall pioneer, VP Avnet (AVT) and executive Sun Microsystems
UCLA MBA, MIT MSEE and USC BSEE

California

AI & Data Science, Consumer FinTech, CyberSecurity, FinTech Enterprise, HealthTech & BioTech, SaaS & B2B Marketplace

advertisingAIAI GovernanceAnalyst RelationsAPIapi managementAPI securityapigeeApplication ArchitectureARarchitectureArtificial IntelligenceAUDIENCE SEGMENTATIONB2BB2B enterprise software business developmentB2B MarketingB2B SaaSB2B2CbitcoinBlockchainboardBoard MembershipBrand Positioningbrandingbusiness developmentBusiness PlanBusiness StrategyCEOCHANNEL MARKETINGCHANNELS SALESChief Executive OfficerChief Marketing officerChief Operating Officerchief revenue officercloudCloud ComputingCMOCommunity BuilderCompetitive IntelligenceCOOCorporate CommunicationCRMCROcrowdstrikeCTOCustomer SuccessCybercybersecuritydata communicationsData-driven communicationsDev opsdevopsDigital MarketingDistributed LedgerEarly-Stage GrowthengineeringEnterprise architectureEthereumfintechfirewallFirewallsGo-to-Market ExecutionGovernanceidentityINCREASED SALESInfluencer managementINSIDE SALESIntegrationINTEGRATORinteriminternal communicationsInternational PRINTRUSIONIPOLead GenerationM&A communicationsManaged ServicesMARCOMMarket Segmentationmarketingmarketing automationMarketing StrategyMarketoMBAmcafeemedia relationsmicroservicesmiddlewareMNSPmulesoftNetwork servicesNLPOCROEMOMRoperationsOptimizationOracleOutbound Marketingpalo alto networksPhysical SecurityPortfolio ManagementPRPresidentPricingproduct developmentproduct managementProduct Marketingproject managementPublic RelationsQUANTITATIVERSASaaSsales automationSALES ORGANIZATIONSALES PLANSAPSD-WANSearch EngineSEARCH ENGINE OPTIMIZATIONSecuritySegmentationSmart contractsSOASocial Media AdvertisingSocial Media MarketingsoftwareSOFTWARE AS A SERVICEsoftware developmentstakeholder managementSunSupply ChainSymantecTechnical MarketingTelemarketingThought LeadershipTRADESHOWUXVideo ConferencingVMwareVPVP of engineeringVP of MarketingVP product managementVP product MarketingVP SalesWeb Services

Content & Articles by Roberto Medrano

How To Craft Your Website Messaging & Positioning as a Startup

In this Mucker Growth Series session, Anthony Pierri, co-founder of FletchPMM, walks through how to craft website messaging and positioning as a startup. FletchPMM is a consultancy that has worked...

2026 New York Tech Week Recap of Mucker Sessions

Mucker Capital went to New York Tech Week to host sessions for founders, operators, and builders thinking through how AI is changing product, growth, and search. Among the sessions were:...

Closing Enterprise Deals in Founder-Led Sales as a Startup

In our recent Mucker Growth Series session, I invited David Mackay, Managing Director at D9Y and one of our operating experts at Mucker, to talk about closing enterprise deals in...

The 10 Security Gaps That Plague Startups Before Their A Round

A NOTE ON SEVERITY Not every item on this list carries the same level of risk. Some are the kind of finding that stops a deal. Others are serious but...

Community-Led Growth for Startups: Why Most Communities Fail and How to Build One That Actually Works

In our recent Mucker Growth Series session, I invited Sam Jacobs — founder and CEO of Pavilion — to talk about community-led growth: what it actually means, why most communities...

Pricing Models & Monetization Systems for Startup Success

In our recent Mucker Growth Series webinar session, we invited Jeffrey Tjiok and Jack Benson from Simon-Kucher to break down how startups can build pricing into their DNA from day...