Peter Cowen

Sutton Capital

Peter Cowen is a technology investment banker and a mentor and angel investor in tech-enabled outsourced companies. Peter is the Founder and Managing Director of Sutton Capital, a Los-Angeles based technology investment bank that advises on mergers, acquisitions and large capital raises. He has led dozens of deals totaling over $500 million in value. Peter has been an angel in over 50 early stage deals and an LP in a half dozen seed VC funds. His investments include MindBody (NSDQ: MB), Style Haul (sold to Bertelsmann), Cognition (sold to Nuance NSDQ: NUAN), Pulse Biosciences (NSDQ: PLSE), Winc, ESalon, and Joany. He also currently serves on the board of 3 venture-backed firms: Leaseville, 17Hats and ShipHawk. Peter founded the largest annual SoCal tech conference focused on educating entrepreneurs in understanding deep customer engagement called the Recurring Revenue Conference, with over 600 attendees in 2018. He has also been on the UCLA Anderson faculty for the past 10 years teaching the fully-employed and executive MBAs. Previously, Peter co-founded three companies that were sold to public companies or a strategic partner: one in computer networks, one in biometrics and one in logistics optimization. Peter has an MBA from UCLA Anderson School of Management and a BA from the University of Pennsylvania.

Articles by Peter Cowen

How to Kickstart Content Marketing at Early-Stage Companies with Dennis Shiao

In this Mucker Growth Session, Dennis Shiao, founder of marketing agency Attention Retention, walks through how to make an impact with content marketing even when you have limited budget and...

How to Improve Your Team’s Performance and Prevent Burnout with Glenn Gow

In this Mucker Growth Session, CEO coach Glenn Gow discusses improving your team’s performance and preventing burnout. PDF of Glenn’s presentation slides Right Now, Things are Hard On any given...

Finance 101 for Early Stage Startup Founders with Debbie Rosler

In this Mucker Growth Session, Debbie Rosler from Burkland dives into the fundamental financial best practices and infrastructure early -stage startups need to put in place. Finance 101: Why Should...

Engineering Customer & Product Feedback Loops with Holden Munson & Sofia Maravich

In this Mucker Growth session, Holden Munson and Sofia Maravich from Rethink Labs, explore how to develop a useful system of collecting customer data and integrating it into your team....

How Startups Can Win More Enterprise Deals Through Value Selling with Mike Genstil

In this Mucker Growth session, Mike Genstil with ValueCore delves into the concept of value selling and its application in enterprise sales. Delivering value at every touchpoint of...

How to Keep Your Emails Landing in the Inbox with Google’s Updated Spam Policies with Daniel-wise Ojaide

In this Mucker Growth session, Daniel-wise Ojaide from Warmbox.ai delves into the changes to Google and Yahoo’s updated spam policies and how to ensure your emails and outbound campaigns are...