Peter Cowen
Sutton Capital
Peter Cowen is a technology investment banker and a mentor and angel investor in tech-enabled outsourced companies. Peter is the Founder and Managing Director of Sutton Capital, a Los-Angeles based technology investment bank that advises on mergers, acquisitions and large capital raises. He has led dozens of deals totaling over $500 million in value. Peter has been an angel in over 50 early stage deals and an LP in a half dozen seed VC funds. His investments include MindBody (NSDQ: MB), Style Haul (sold to Bertelsmann), Cognition (sold to Nuance NSDQ: NUAN), Pulse Biosciences (NSDQ: PLSE), Winc, ESalon, and Joany. He also currently serves on the board of 3 venture-backed firms: Leaseville, 17Hats and ShipHawk. Peter founded the largest annual SoCal tech conference focused on educating entrepreneurs in understanding deep customer engagement called the Recurring Revenue Conference, with over 600 attendees in 2018. He has also been on the UCLA Anderson faculty for the past 10 years teaching the fully-employed and executive MBAs. Previously, Peter co-founded three companies that were sold to public companies or a strategic partner: one in computer networks, one in biometrics and one in logistics optimization. Peter has an MBA from UCLA Anderson School of Management and a BA from the University of Pennsylvania.
Content & Articles by Peter Cowen
Closing Enterprise Deals in Founder-Led Sales as a Startup
In our recent Mucker Growth Series session, I invited David Mackay, Managing Director at D9Y and one of our operating experts at Mucker, to talk about closing enterprise deals in...
The 10 Security Gaps That Plague Startups Before Their A Round
A NOTE ON SEVERITY Not every item on this list carries the same level of risk. Some are the kind of finding that stops a deal. Others are serious but...
Community-Led Growth for Startups: Why Most Communities Fail and How to Build One That Actually Works
In our recent Mucker Growth Series session, I invited Sam Jacobs — founder and CEO of Pavilion — to talk about community-led growth: what it actually means, why most communities...
Pricing Models & Monetization Systems for Startup Success
In our recent Mucker Growth Series webinar session, we invited Jeffrey Tjiok and Jack Benson from Simon-Kucher to break down how startups can build pricing into their DNA from day...
Pitch Decks That Actually Raise Money: An Extreme Makeover Guide
Welcome to another recap from our Growth Series webinars, a series of sessions where we go deep into topics that help drive startup growth. In this session, we invited back...
Stop Hiding Behind Your Screen: In-Person Events Are How You Win in 2026
2026 is shaping up to be the year businesses rediscover the power of shaking hands, clinking glasses, and actually meeting their prospects in person. Don’t take my word for it...