Peter Cowen

Sutton Capital

Peter Cowen is a technology investment banker and a mentor and angel investor in tech-enabled outsourced companies.  Peter is the Founder and Managing Director of Sutton Capital, a Los-Angeles based technology investment bank that advises on mergers, acquisitions and large capital raises.  He has led dozens of deals totaling over $500 million in value. Peter has been an angel in over 50 early stage deals and an LP in a half dozen seed VC funds.  His investments include MindBody (NSDQ: MB), Style Haul (sold to Bertelsmann), Cognition (sold to Nuance NSDQ: NUAN), Pulse Biosciences (NSDQ: PLSE), Winc, ESalon, and Joany.  He also currently serves on the board of 3 venture-backed firms: Leaseville, 17Hats and ShipHawk. Peter founded the largest annual SoCal tech conference focused on educating entrepreneurs in understanding deep customer engagement called the Recurring Revenue Conference, with over 600 attendees in 2018.  He has also been on the UCLA Anderson faculty for the past 10 years teaching the fully-employed and executive MBAs. Previously, Peter co-founded three companies that were sold to public companies or a strategic partner:  one in computer networks, one in biometrics and one in logistics optimization. Peter has an MBA from UCLA Anderson School of Management and a BA from the University of Pennsylvania.

Articles by Peter Cowen

Legal 101 For Startups with Amanda Busch

In this Mucker Growth Session, Amanda Busch, General Counsel at Mucker, discusses the legal basics founders should consider when building their startup. Link to Slide Content: Mucker Growth Series –...

Buyer Journey Framework – The Secret To B2B Go-To-Market Success

Buyer Journey Framework – The Secret To B2B Go-To-Market Success with Tony Yang

In this Mucker Growth Session, Tony Yang, Head of Growth at Mucker, walks through using a buyer’s journey framework to improve your customer’s experience and your conversion rates. Common Buyer...

Annual Financial Planning Best Practices for Startups with Debbie Rosler

In this Mucker Growth Session, Debbie Rosler from Burkland reviews best practices for building a startup annual financial plan. Objectives of Financial Planning for Startups There are 6 key objectives...

Creative GenAI Applications to Fuel Early Stage Startup Growth with Rosemary Brisco and Bob Mitton

In this Mucker Growth Session, Rosemary Brisco and Bob Mitton, renowned consultants in the AI field, focus on how startups can utilize AI to enhance growth and efficiency across various...

How To Identify Key Product Metrics To Unlock Value For Product-Led Startups with David Jesse

In this Mucker Growth Session, David Jesse, Senior Product Advisor & Coach at Prodify with prior product leadership experience at DoorDash, Groupon, and eBay, focuses on aligning your product metrics...

Managing Complex B2B Sales Motions for Startup Founder-Led Sales with Luke Welch

In this Mucker Growth Session, Luke Welch, owner of Luke Welch GTM Consulting and former VP of Global Marketing Solution Sales at Salesforce, focuses on the challenges and best practices...

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