Paul Sri

Co-founder and CEO, Ceta Network

Paul Sri is the Founder of Ceta Network. He also serves as Founder of d14n, Chief Operating Officer of KidL, and Chief Technology Officer at Mill and Porta. Before founding Ceta Network, Sri was the the head of engineering at ZestFinance, a financial technology company that uses machine learning and data science to help companies make more accurate financial decisions. Paul leads the software engineering, test engineering, DevOps, and IT teams. With more than 18 years of technology industry experience, Paul is responsible for managing and directing all engineering programs, product design and quality assurance at ZestFinance. Before Zest, Paul held various engineering management positions at Overture Services, Yahoo! Search Marketing, YP Holdings (formerly AT&T Interactive) and Chegg, building platforms ranging from distributed data stores for ad serving to machine learning and graph database-backed recommendation platforms. Paul received his B.S. in Computer Science from The George Washington University in Washington, D.C.

Articles by Paul Sri

Buyer Journey Framework – The Secret To B2B Go-To-Market Success with Tony Yang

In this Mucker Growth Session, Tony Yang, Head of Growth at Mucker, walks through using a buyer’s journey framework to improve your customer’s experience and your conversion rates. Common Buyer...

Annual Financial Planning Best Practices for Startups with Debbie Rosler

In this Mucker Growth Session, Debbie Rosler from Burkland reviews best practices for building a startup annual financial plan. Objectives of Financial Planning for Startups There are 6 key objectives...

Creative GenAI Applications to Fuel Early Stage Startup Growth with Rosemary Brisco and Bob Mitton

In this Mucker Growth Session, Rosemary Brisco and Bob Mitton, renowned consultants in the AI field, focus on how startups can utilize AI to enhance growth and efficiency across various...

How To Identify Key Product Metrics To Unlock Value For Product-Led Startups with David Jesse

In this Mucker Growth Session, David Jesse, Senior Product Advisor & Coach at Prodify with prior product leadership experience at DoorDash, Groupon, and eBay, focuses on aligning your product metrics...

Managing Complex B2B Sales Motions for Startup Founder-Led Sales with Luke Welch

In this Mucker Growth Session, Luke Welch, owner of Luke Welch GTM Consulting and former VP of Global Marketing Solution Sales at Salesforce, focuses on the challenges and best practices...

How to Kickstart Content Marketing at Early-Stage Companies with Dennis Shiao

In this Mucker Growth Session, Dennis Shiao, founder of marketing agency Attention Retention, walks through how to make an impact with content marketing even when you have limited budget and...