Paul Sri

Co-founder and CEO, Ceta Network

Paul Sri is the Founder of Ceta Network. He also serves as Founder of d14n, Chief Operating Officer of KidL, and Chief Technology Officer at Mill and Porta. Before founding Ceta Network, Sri was the the head of engineering at ZestFinance, a financial technology company that uses machine learning and data science to help companies make more accurate financial decisions. Paul leads the software engineering, test engineering, DevOps, and IT teams. With more than 18 years of technology industry experience, Paul is responsible for managing and directing all engineering programs, product design and quality assurance at ZestFinance. Before Zest, Paul held various engineering management positions at Overture Services, Yahoo! Search Marketing, YP Holdings (formerly AT&T Interactive) and Chegg, building platforms ranging from distributed data stores for ad serving to machine learning and graph database-backed recommendation platforms. Paul received his B.S. in Computer Science from The George Washington University in Washington, D.C.

Articles by Paul Sri

Startup Guide to AI Visibility Be the Brand ChatGPT Recommends

Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends

Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness....

Practical Uses of AI Automation for Startup Operations

Practical Uses of AI & Automation for Startup Operations

In a recent Mucker Growth Series session, we invited Rock Vitale, Founder & CEO of Easie, to share how he’s helped early-stage teams move from manual, fragmented workflows to streamlined,...

New York Tech Week Mucker Sessions Recap

2025 New York Tech Week Recap Of Mucker Sessions

Last week during New York Tech Week 2025, we joined more than 1,000 events hosted by founders, investors, and VCs. This post is a full Mucker recap of the three...

Build a Customer Support Function for Startups Using AI Alex Velinov

How to Build a Customer Support Function for Startups Using AI Tools with Alex Velinov

Delivering high-quality customer support can be one of the most resource-draining parts of a startup. The good news: we’re at a turning point where founders can use AI tools to...

Zero → 100: The Exact Steps We Took to Close Our First 100 Paying Customers

Zero → 100: The Exact Steps We Took to Close Our First 100 Paying Customers

Going from zero customers to 100 in just four months sounds impossible—unless you’re a founder willing to roll up your sleeves and hustle relentlessly. I’m Gaurav Bhattacharya, co-founder of Jeeva.ai,...

Sales Discovery & Qualification for Startups Richard Harris

Unblocking Startup Growth: Best Practices for Sales Discovery & Qualification with Richard Harris

Startups are in a constant race against time and resources, navigating complex sales environments with lean teams and limited margins for error. In a recent session from the Mucker Growth...

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