Paul Sri
Co-founder and CEO, Ceta Network
Paul Sri is the Founder of Ceta Network. He also serves as Founder of d14n, Chief Operating Officer of KidL, and Chief Technology Officer at Mill and Porta. Before founding Ceta Network, Sri was the the head of engineering at ZestFinance, a financial technology company that uses machine learning and data science to help companies make more accurate financial decisions. Paul leads the software engineering, test engineering, DevOps, and IT teams. With more than 18 years of technology industry experience, Paul is responsible for managing and directing all engineering programs, product design and quality assurance at ZestFinance.
Before Zest, Paul held various engineering management positions at Overture Services, Yahoo! Search Marketing, YP Holdings (formerly AT&T Interactive) and Chegg, building platforms ranging from distributed data stores for ad serving to machine learning and graph database-backed recommendation platforms. Paul received his B.S. in Computer Science from The George Washington University in Washington, D.C.
Content & Articles by Paul Sri
The 10 Security Gaps That Plague Startups Before Their A Round
A NOTE ON SEVERITY Not every item on this list carries the same level of risk. Some are the kind of finding that stops a deal. Others are serious but...
Community-Led Growth for Startups: Why Most Communities Fail and How to Build One That Actually Works
In our recent Mucker Growth Series session, I invited Sam Jacobs — founder and CEO of Pavilion — to talk about community-led growth: what it actually means, why most communities...
Pricing Models & Monetization Systems for Startup Success
In our recent Mucker Growth Series webinar session, we invited Jeffrey Tjiok and Jack Benson from Simon-Kucher to break down how startups can build pricing into their DNA from day...
Pitch Decks That Actually Raise Money: An Extreme Makeover Guide
Welcome to another recap from our Growth Series webinars, a series of sessions where we go deep into topics that help drive startup growth. In this session, we invited back...
Stop Hiding Behind Your Screen: In-Person Events Are How You Win in 2026
2026 is shaping up to be the year businesses rediscover the power of shaking hands, clinking glasses, and actually meeting their prospects in person. Don’t take my word for it...
Build Alignment Before You Burn Out
Everything Feels Urgent At early-stage companies, everything feels urgent: shipping product, closing customers, raising money. In that environment, planning can feel like a luxury, or even a liability. In my...