Kara Weber

Founder/General Partner, Brilliant Ventures

Kara Weber is a proven entrepreneur who brings years of experience developing and driving successful marketing programs for technology and digital media companies at various stages of development. She is currently the Founder of Brilliant Ventures. Before Brilliant Ventures, she was an advisor at Deep Forest Media and GrandIntent. She previously served as Adap.tv’s chief marketing officer, overseeing development of the Adap.tv brand, message and market presence around the globe. Kara joined Adap.tv from the Rubicon Project, where she drove that company’s successful evolution from start-up to market leader in display advertising technology for publishers. She also co-founded and launched several startups, including app developer Mogopop and early social media site Tripod.com. Kara holds a bachelor’s degree in Political Science from Williams College.

Articles by Kara Weber

Best Customers, Best Results: Unlocking Retention-Driven B2C Growth with Julius Lai

In this Mucker Growth session, Julius Lai from ArtShare discusses customer retention, which is often overlooked but essential for startups facing growth challenges. The following content will provide practical recaps...

Leveraging a Financial Model for Fundraising Success with Steven Plappert

In this Mucker Growth Session, Steven Plappert, CEO and co-founder of Forecastr, tackles how to use your financial model to the best capacity when fundraising. Your financial model can be...

How to Nail Your Pitch Deck (and Avoid Mistakes Founders Make) with Matt Gore

Have you ever thought of the average attention span per slide when an investor is going through your pitch deck? What kind of pitch deck are investors expecting? Our recent...

How Startups Can Develop a Positioning Strategy To Create a Lasting Brand with Rosabel Tao

In this Mucker Growth session, Rosabel Tao from Fire & Bridge delves into the critical field of startup positioning strategy and its crucial role in shaping enduring brands. Rosabel also...

SaaS Startup Pricing Mistakes (and How to Fix Them) with Kyle Poyar

In this Mucker Growth session, Kyle Poyar from OpenView delves into the critical topic of pricing for SaaS startups, aiming to rectify prevailing mistakes in your pricing strategies. Optimizing SaaS...

The Realities of PR for Startups with Priscilla Vento

In the dynamic realm of PR for startups, understanding the nuances and timings is crucial. Priscilla Vento, the founder and CEO of 30 Miles North PR, a recommended partner, joins...