Kara Weber

Founder/General Partner, Brilliant Ventures

Kara Weber is a proven entrepreneur who brings years of experience developing and driving successful marketing programs for technology and digital media companies at various stages of development. She is currently the Founder of Brilliant Ventures. Before Brilliant Ventures, she was an advisor at Deep Forest Media and GrandIntent. She previously served as Adap.tv’s chief marketing officer, overseeing development of the Adap.tv brand, message and market presence around the globe. Kara joined Adap.tv from the Rubicon Project, where she drove that company’s successful evolution from start-up to market leader in display advertising technology for publishers. She also co-founded and launched several startups, including app developer Mogopop and early social media site Tripod.com. Kara holds a bachelor’s degree in Political Science from Williams College.

Articles by Kara Weber

Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends

Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness....

Practical Uses of AI & Automation for Startup Operations

In a recent Mucker Growth Series session, we invited Rock Vitale, Founder & CEO of Easie, to share how he’s helped early-stage teams move from manual, fragmented workflows to streamlined,...

2025 New York Tech Week Recap Of Mucker Sessions

Last week during New York Tech Week 2025, we joined more than 1,000 events hosted by founders, investors, and VCs. This post is a full Mucker recap of the three...

How to Build a Customer Support Function for Startups Using AI Tools with Alex Velinov

Delivering high-quality customer support can be one of the most resource-draining parts of a startup. The good news: we’re at a turning point where founders can use AI tools to...

Zero → 100: The Exact Steps We Took to Close Our First 100 Paying Customers

Going from zero customers to 100 in just four months sounds impossible—unless you’re a founder willing to roll up your sleeves and hustle relentlessly. I’m Gaurav Bhattacharya, co-founder of Jeeva.ai,...

Unblocking Startup Growth: Best Practices for Sales Discovery & Qualification with Richard Harris

Startups are in a constant race against time and resources, navigating complex sales environments with lean teams and limited margins for error. In a recent session from the Mucker Growth...