Kara Weber

Founder/General Partner, Brilliant Ventures

Kara Weber is a proven entrepreneur who brings years of experience developing and driving successful marketing programs for technology and digital media companies at various stages of development. She is currently the Founder of Brilliant Ventures. Before Brilliant Ventures, she was an advisor at Deep Forest Media and GrandIntent. She previously served as Adap.tv’s chief marketing officer, overseeing development of the Adap.tv brand, message and market presence around the globe. Kara joined Adap.tv from the Rubicon Project, where she drove that company’s successful evolution from start-up to market leader in display advertising technology for publishers. She also co-founded and launched several startups, including app developer Mogopop and early social media site Tripod.com. Kara holds a bachelor’s degree in Political Science from Williams College.

Articles by Kara Weber

Legal 101 For Startups with Amanda Busch

In this Mucker Growth Session, Amanda Busch, General Counsel at Mucker, discusses the legal basics founders should consider when building their startup. Link to Slide Content: Mucker Growth Series –...

Buyer Journey Framework – The Secret To B2B Go-To-Market Success with Tony Yang

In this Mucker Growth Session, Tony Yang, Head of Growth at Mucker, walks through using a buyer’s journey framework to improve your customer’s experience and your conversion rates. Common Buyer...

Annual Financial Planning Best Practices for Startups with Debbie Rosler

In this Mucker Growth Session, Debbie Rosler from Burkland reviews best practices for building a startup annual financial plan. Objectives of Financial Planning for Startups There are 6 key objectives...

Creative GenAI Applications to Fuel Early Stage Startup Growth with Rosemary Brisco and Bob Mitton

In this Mucker Growth Session, Rosemary Brisco and Bob Mitton, renowned consultants in the AI field, focus on how startups can utilize AI to enhance growth and efficiency across various...

How To Identify Key Product Metrics To Unlock Value For Product-Led Startups with David Jesse

In this Mucker Growth Session, David Jesse, Senior Product Advisor & Coach at Prodify with prior product leadership experience at DoorDash, Groupon, and eBay, focuses on aligning your product metrics...

Managing Complex B2B Sales Motions for Startup Founder-Led Sales with Luke Welch

In this Mucker Growth Session, Luke Welch, owner of Luke Welch GTM Consulting and former VP of Global Marketing Solution Sales at Salesforce, focuses on the challenges and best practices...