Joe Perez

Founder, Tastemade

Joe Perez is an entrepreneur, advisor and Internet product executive with over 17 years of experience in technology, media and health. He is the Founder of Tastemade. Most recently, he was EVP of Product and a founding team member of Demand Media (NYSE: DMD) where he spent the last six years building products and communities for one of the largest networks on the Internet. Joe was also the co-founder of The Daily Plate, a popular diet and fitness community and app that was acquired by Demand Media as a foundation for the health and wellness site LIVESTRONG.COM. Their team grew LIVESTRONG.COM from a small startup to one of the most visited health and wellness sites in its category in just 4 years. The MyPlate Calorie tracker mobile app has grown to be one of the most popular paid apps in the health category on iTunes since launching in 2007. Prior to Demand Media, Joe was SVP of Network and Operations at Intermix Media, parent company of MySpace (acquired by Fox Interactive Media), where he was responsible for building and operating the online gaming and social media platform group. Previously, he was an executive in Silicon Valley where he worked for a variety of technology and gaming startups including TEN/Pogo.com (acquired by EA), Excite@Home and Pulse Entertainment. Joe currently serves on the advisory board of the USC Center for Body Computing (CBC) whose mission is to bring together business and research innovators to study, accelerate and create digital health solutions. He has a strong passion for the intersection of media, technology, food and health.

Articles by Joe Perez

Building A Sales Development Function for Early Stage Startups with Sally Duby

Sales development is a nuanced blend of art and science, requiring a delicate balance for its effective implementation within a company. Drawing from substantial experience, Sally Duby from The Bridge...

Company Culture: How to Scale Without Losing Your Soul with Todd Emaus

In one of the recent Mucker’s Growth Series Webinars, we proudly invited one of the previous MuckerLab Partners, Todd Emaus, a serial founder, author of the book Scale Without Losing...

Armor linkcs

Link Building: A Mission-Critical Component of SEO with Eric Carrell at DoFollow.io

As part of Mucker’s ongoing Growth Series Webinars, we recently invited Eric Carrell, founder of DoFollow.io, to dig into the world of SEO, especially in the link-building space. A recap...

Image of SEO

Technical SEO for Startups with Jacque Alec at Capconvert

As part of Mucker’s ongoing Growth Series Webinars, we recently invited Jacque Alec, the CEO of Capconvert, to go deep on the topic of technical SEO for startups. A recap...

Product-Led Growth (PLG) For Startups

Hila Qu joined Mucker’s Tony Yang for an Ask-Me-Anything (AMA) conversation about Product-Led Growth (PLG) for Startups to kickoff the 2023 Mucker Growth Series. Hila Qu has been the Head...

Product Velocity is a Key to Success

How can you tell if a startup is going to be successful? What beacons signal a company will really take off? What flags hint at a potential crash and burn?...

Scroll to Top