Joe Perez

Founder, Tastemade

Joe Perez is an entrepreneur, advisor and Internet product executive with over 17 years of experience in technology, media and health. He is the Founder of Tastemade. Most recently, he was EVP of Product and a founding team member of Demand Media (NYSE: DMD) where he spent the last six years building products and communities for one of the largest networks on the Internet. Joe was also the co-founder of The Daily Plate, a popular diet and fitness community and app that was acquired by Demand Media as a foundation for the health and wellness site LIVESTRONG.COM. Their team grew LIVESTRONG.COM from a small startup to one of the most visited health and wellness sites in its category in just 4 years. The MyPlate Calorie tracker mobile app has grown to be one of the most popular paid apps in the health category on iTunes since launching in 2007. Prior to Demand Media, Joe was SVP of Network and Operations at Intermix Media, parent company of MySpace (acquired by Fox Interactive Media), where he was responsible for building and operating the online gaming and social media platform group. Previously, he was an executive in Silicon Valley where he worked for a variety of technology and gaming startups including TEN/Pogo.com (acquired by EA), Excite@Home and Pulse Entertainment. Joe currently serves on the advisory board of the USC Center for Body Computing (CBC) whose mission is to bring together business and research innovators to study, accelerate and create digital health solutions. He has a strong passion for the intersection of media, technology, food and health.

Articles by Joe Perez

Build a Customer Support Function for Startups Using AI Alex Velinov

How to Build a Customer Support Function for Startups Using AI Tools with Alex Velinov

Delivering high-quality customer support can be one of the most resource-draining parts of a startup. The good news: we’re at a turning point where founders can use AI tools to...

Zero → 100: The Exact Steps We Took to Close Our First 100 Paying Customers

Zero → 100: The Exact Steps We Took to Close Our First 100 Paying Customers

Going from zero customers to 100 in just four months sounds impossible—unless you’re a founder willing to roll up your sleeves and hustle relentlessly. I’m Gaurav Bhattacharya, co-founder of Jeeva.ai,...

Sales Discovery & Qualification for Startups Richard Harris

Unblocking Startup Growth: Best Practices for Sales Discovery & Qualification with Richard Harris

Startups are in a constant race against time and resources, navigating complex sales environments with lean teams and limited margins for error. In a recent session from the Mucker Growth...

LinkedIn Playbook for Startups and Founders

The LinkedIn Playbook: How Startup Founders Can Stand Out & Scale

This LinkedIn Playbook is based on insights from a recent one-time Mucker Growth Session webinar featuring LinkedIn growth experts Alec Paul (Founder of SalesBrand) and Kyle Williams (Founder of Brickstack)....

DeepSeek vs OpenAI Comparison Breakdown and What It Means For Your Tech Startup With Dan Cleary

DeepSeek vs OpenAI: Comparison Breakdown and What It Means For Your Tech Startup With Dan Cleary

In this recent webinar of our Mucker Growth Series, we discussed the evolving AI landscape with Dan Cleary, founder of PromptHub. He provided an in-depth breakdown of DeepSeek vs. OpenAI,...

Webinar Building Product Without Using Code - AI-powered product development

Building Product Without Knowing Code With Adam New Waterson

In a deep dive into AI-driven product development, Adam New-Waterson, a former CMO turned Chief Product Officer and now solopreneur, shared how non-technical founders can harness the power of AI...

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