Joe Perez

Founder, Tastemade

Joe Perez is an entrepreneur, advisor and Internet product executive with over 17 years of experience in technology, media and health. He is the Founder of Tastemade. Most recently, he was EVP of Product and a founding team member of Demand Media (NYSE: DMD) where he spent the last six years building products and communities for one of the largest networks on the Internet. Joe was also the co-founder of The Daily Plate, a popular diet and fitness community and app that was acquired by Demand Media as a foundation for the health and wellness site LIVESTRONG.COM. Their team grew LIVESTRONG.COM from a small startup to one of the most visited health and wellness sites in its category in just 4 years. The MyPlate Calorie tracker mobile app has grown to be one of the most popular paid apps in the health category on iTunes since launching in 2007. Prior to Demand Media, Joe was SVP of Network and Operations at Intermix Media, parent company of MySpace (acquired by Fox Interactive Media), where he was responsible for building and operating the online gaming and social media platform group. Previously, he was an executive in Silicon Valley where he worked for a variety of technology and gaming startups including TEN/Pogo.com (acquired by EA), Excite@Home and Pulse Entertainment. Joe currently serves on the advisory board of the USC Center for Body Computing (CBC) whose mission is to bring together business and research innovators to study, accelerate and create digital health solutions. He has a strong passion for the intersection of media, technology, food and health.

Articles by Joe Perez

Engineering Customer & Product Feedback Loops with Holden Munson & Sofia Maravich

In this Mucker Growth session, Holden Munson and Sofia Maravich from Rethink Labs, explore how to develop a useful system of collecting customer data and integrating it into your team....

How Startups Can Win More Enterprise Deals Through Value Selling with Mike Genstil

In this Mucker Growth session, Mike Genstil with ValueCore delves into the concept of value selling and its application in enterprise sales.     Delivering value at every touchpoint of...

How to Keep Your Emails Landing in the Inbox with Google’s Updated Spam Policies with Daniel-wise Ojaide

In this Mucker Growth session, Daniel-wise Ojaide from Warmbox.ai delves into the changes to Google and Yahoo’s updated spam policies and how to ensure your emails and outbound campaigns are...

Best Customers, Best Results: Unlocking Retention-Driven B2C Growth with Julius Lai

In this Mucker Growth session, Julius Lai from ArtShare discusses customer retention, which is often overlooked but essential for startups facing growth challenges. The following content will provide practical recaps...

Leveraging a Financial Model for Fundraising Success with Steven Plappert

In this Mucker Growth Session, Steven Plappert, CEO and co-founder of Forecastr, tackles how to use your financial model to the best capacity when fundraising. Your financial model can be...

How to Nail Your Pitch Deck (and Avoid Mistakes Founders Make) with Matt Gore

Have you ever thought of the average attention span per slide when an investor is going through your pitch deck? What kind of pitch deck are investors expecting? Our recent...

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