Joe Perez

Founder, Tastemade

Joe Perez is an entrepreneur, advisor and Internet product executive with over 17 years of experience in technology, media and health. He is the Founder of Tastemade. Most recently, he was EVP of Product and a founding team member of Demand Media (NYSE: DMD) where he spent the last six years building products and communities for one of the largest networks on the Internet. Joe was also the co-founder of The Daily Plate, a popular diet and fitness community and app that was acquired by Demand Media as a foundation for the health and wellness site LIVESTRONG.COM. Their team grew LIVESTRONG.COM from a small startup to one of the most visited health and wellness sites in its category in just 4 years. The MyPlate Calorie tracker mobile app has grown to be one of the most popular paid apps in the health category on iTunes since launching in 2007. Prior to Demand Media, Joe was SVP of Network and Operations at Intermix Media, parent company of MySpace (acquired by Fox Interactive Media), where he was responsible for building and operating the online gaming and social media platform group. Previously, he was an executive in Silicon Valley where he worked for a variety of technology and gaming startups including TEN/Pogo.com (acquired by EA), Excite@Home and Pulse Entertainment. Joe currently serves on the advisory board of the USC Center for Body Computing (CBC) whose mission is to bring together business and research innovators to study, accelerate and create digital health solutions. He has a strong passion for the intersection of media, technology, food and health.

Articles by Joe Perez

How to Kickstart Content Marketing at Early-Stage Companies with Dennis Shiao

In this Mucker Growth Session, Dennis Shiao, founder of marketing agency Attention Retention, walks through how to make an impact with content marketing even when you have limited budget and...

How to Improve Your Team’s Performance and Prevent Burnout with Glenn Gow

In this Mucker Growth Session, CEO coach Glenn Gow discusses improving your team’s performance and preventing burnout. PDF of Glenn’s presentation slides Right Now, Things are Hard On any given...

Finance 101 for Early Stage Startup Founders with Debbie Rosler

In this Mucker Growth Session, Debbie Rosler from Burkland dives into the fundamental financial best practices and infrastructure early -stage startups need to put in place. Finance 101: Why Should...

Engineering Customer & Product Feedback Loops with Holden Munson & Sofia Maravich

In this Mucker Growth session, Holden Munson and Sofia Maravich from Rethink Labs, explore how to develop a useful system of collecting customer data and integrating it into your team....

How Startups Can Win More Enterprise Deals Through Value Selling with Mike Genstil

In this Mucker Growth session, Mike Genstil with ValueCore delves into the concept of value selling and its application in enterprise sales.     Delivering value at every touchpoint of...

How to Keep Your Emails Landing in the Inbox with Google’s Updated Spam Policies with Daniel-wise Ojaide

In this Mucker Growth session, Daniel-wise Ojaide from Warmbox.ai delves into the changes to Google and Yahoo’s updated spam policies and how to ensure your emails and outbound campaigns are...

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