Jennifer Loo
CFO (just left)
at Tala (just left)
Jennifer Loo most recently served as the Chief Financial Officer at Tala, overseeing the company’s capital markets efforts across both debt and equity and leading the development and expansion of Tala’s diverse portfolio of services. During her tenure there, she was instrumental in growing the business and supporting continuous product innovation, geographic expansion and regulatory compliance, resulting in Tala serving 10M customers across Kenya, Mexico, Philippines and India, originating over $4.5b in loans, and increasing revenue by 4x.
Before joining Tala, Jennifer was the CFO at Reformation, where she supported the company’s growth across e-commerce, retail, and wholesale channels. Previously, she served as the CFO of mitu, a digital media company, as well as VP Finance, Strategy & Analytics at LegalZoom.
Articles by Jennifer Loo

Building Product Without Knowing Code With Adam New Waterson
In a deep dive into AI-driven product development, Adam New-Waterson, a former CMO turned Chief Product Officer and now solopreneur, shared how non-technical founders can harness the power of AI...

How To Build An Automated Sales Outreach Engine For Startups with ColdIQ
Many B2B startups (and even larger organizations) are unable to be successful with their outbound sales strategy because they take a lazy, “batch-and-blast” approach. In a recent Mucker Growth Series...

Navigating the AI Sales Tools Landscape To Grow Your Startup With Blue Bowen
We had the privilege of hosting, Eugene “Blue” Bowen, Research Principal from G2, one of the leading software marketplaces and review sites that cover a broad range of B2B solutions....

Compensation Benchmarks for Early Stage Startups with Peter Walker
In this Mucker Growth Session, Peter Walker from Carta reviews insights and compensation benchmarks for early stage startups gathered from Carta’s extensive dataset of nearly 50,000 startups. In the evolving...

Legal 101 For Startups with Amanda Busch
In this Mucker Growth Session, Amanda Busch, General Counsel at Mucker, discusses the legal basics founders should consider when building their startup. Link to Slide Content: Mucker Growth Series –...

Buyer Journey Framework – The Secret To B2B Go-To-Market Success with Tony Yang
In this Mucker Growth Session, Tony Yang, Head of Growth at Mucker, walks through using a buyer’s journey framework to improve your customer’s experience and your conversion rates. Common Buyer...