Jennifer Loo
CFO (just left)
at Tala (just left)
Jennifer Loo most recently served as the Chief Financial Officer at Tala, overseeing the company’s capital markets efforts across both debt and equity and leading the development and expansion of Tala’s diverse portfolio of services. During her tenure there, she was instrumental in growing the business and supporting continuous product innovation, geographic expansion and regulatory compliance, resulting in Tala serving 10M customers across Kenya, Mexico, Philippines and India, originating over $4.5b in loans, and increasing revenue by 4x.
Before joining Tala, Jennifer was the CFO at Reformation, where she supported the company’s growth across e-commerce, retail, and wholesale channels. Previously, she served as the CFO of mitu, a digital media company, as well as VP Finance, Strategy & Analytics at LegalZoom.
Articles by Jennifer Loo

Zero → 100: The Exact Steps We Took to Close Our First 100 Paying Customers
Going from zero customers to 100 in just four months sounds impossible—unless you’re a founder willing to roll up your sleeves and hustle relentlessly. I’m Gaurav Bhattacharya, co-founder of Jeeva.ai,...

Unblocking Startup Growth: Best Practices for Sales Discovery & Qualification with Richard Harris
Startups are in a constant race against time and resources, navigating complex sales environments with lean teams and limited margins for error. In a recent session from the Mucker Growth...

The LinkedIn Playbook: How Startup Founders Can Stand Out & Scale
This LinkedIn Playbook is based on insights from a recent one-time Mucker Growth Session webinar featuring LinkedIn growth experts Alec Paul (Founder of SalesBrand) and Kyle Williams (Founder of Brickstack)....

DeepSeek vs OpenAI: Comparison Breakdown and What It Means For Your Tech Startup With Dan Cleary
In this recent webinar of our Mucker Growth Series, we discussed the evolving AI landscape with Dan Cleary, founder of PromptHub. He provided an in-depth breakdown of DeepSeek vs. OpenAI,...

Building Product Without Knowing Code With Adam New Waterson
In a deep dive into AI-driven product development, Adam New-Waterson, a former CMO turned Chief Product Officer and now solopreneur, shared how non-technical founders can harness the power of AI...

How To Build An Automated Sales Outreach Engine For Startups with ColdIQ
Many B2B startups (and even larger organizations) are unable to be successful with their outbound sales strategy because they take a lazy, “batch-and-blast” approach. In a recent Mucker Growth Series...