James Revell
Board Member
at 40hammocks
High-output revenue strategist with deep expertise across performance and partner marketing, revenue operations, demand generation, content distribution, and brand growth. Proven ability to scale GTM functions, unlock new revenue channels, and drive sustainable growth across early-stage and enterprise environments.
Leadership roles span notable companies including Live Nation Entertainment (NYSE: LYV), Rubicon Project (now Magnite, NASDAQ: MGNI), and World Poker Tour (NASDAQ: AESE). As a founding team member at Wildfire Systems, served as VP of Global Affiliate & Growth Marketing, where he helped build and scale its merchant’s roster to over 30k for this influencer-powered, white-label B2B2C Fintech platform with global reach. Expert in affiliate ecosystems, publisher/creator monetization, and incremental ecommerce revenue strategies via product-level intent signals. Known for translating complex partnership and marketing strategies into repeatable, high-leverage outcomes.
Advisor, contributor, and panelist at Martech Record. Operating Expert with Mucker Capital. Civic leadership includes serving as Commissioner for the City of Carlsbad, Trustee at Notre Dame de Namur University, and Director at San José State University Alumni Association. Academic credentials include a BA in Political Science, MBA in Marketing, and MPA in Human Resource Management.
Articles by James Revell
Building Product Without Knowing Code With Adam New Waterson
In a deep dive into AI-driven product development, Adam New-Waterson, a former CMO turned Chief Product Officer and now solopreneur, shared how non-technical founders can harness the power of AI...
How To Build An Automated Sales Outreach Engine For Startups with ColdIQ
Many B2B startups (and even larger organizations) are unable to be successful with their outbound sales strategy because they take a lazy, “batch-and-blast” approach. In a recent Mucker Growth Series...
Navigating the AI Sales Tools Landscape To Grow Your Startup With Blue Bowen
We had the privilege of hosting, Eugene “Blue” Bowen, Research Principal from G2, one of the leading software marketplaces and review sites that cover a broad range of B2B solutions....
Compensation Benchmarks for Early Stage Startups with Peter Walker
In this Mucker Growth Session, Peter Walker from Carta reviews insights and compensation benchmarks for early stage startups gathered from Carta’s extensive dataset of nearly 50,000 startups. In the evolving...
Legal 101 For Startups with Amanda Busch
In this Mucker Growth Session, Amanda Busch, General Counsel at Mucker, discusses the legal basics founders should consider when building their startup. Link to Slide Content: Mucker Growth Series –...
Buyer Journey Framework – The Secret To B2B Go-To-Market Success with Tony Yang
In this Mucker Growth Session, Tony Yang, Head of Growth at Mucker, walks through using a buyer’s journey framework to improve your customer’s experience and your conversion rates. Common Buyer...