James Revell
Board Member
at 40hammocks
High-output revenue strategist with deep expertise across performance and partner marketing, revenue operations, demand generation, content distribution, and brand growth. Proven ability to scale GTM functions, unlock new revenue channels, and drive sustainable growth across early-stage and enterprise environments.
Leadership roles span notable companies including Live Nation Entertainment (NYSE: LYV), Rubicon Project (now Magnite, NASDAQ: MGNI), and World Poker Tour (NASDAQ: AESE). As a founding team member at Wildfire Systems, served as VP of Global Affiliate & Growth Marketing, where he helped build and scale its merchant’s roster to over 30k for this influencer-powered, white-label B2B2C Fintech platform with global reach.
Expert in affiliate ecosystems, publisher/creator monetization, and incremental ecommerce revenue strategies via product-level intent signals. Known for translating complex partnership and marketing strategies into repeatable, high-leverage outcomes.
Advisor, contributor, and panelist at Martech Record. Operating Expert with Mucker Capital. Civic leadership includes serving as Commissioner for the City of Carlsbad, Trustee at Notre Dame de Namur University, and Director at San José State University Alumni Association.
Academic credentials include a BA in Political Science, MBA in Marketing, and MPA in Human Resource Management.
Content & Articles by James Revell
The 10 Security Gaps That Plague Startups Before Their A Round
A NOTE ON SEVERITY Not every item on this list carries the same level of risk. Some are the kind of finding that stops a deal. Others are serious but...
Community-Led Growth for Startups: Why Most Communities Fail and How to Build One That Actually Works
In our recent Mucker Growth Series session, I invited Sam Jacobs — founder and CEO of Pavilion — to talk about community-led growth: what it actually means, why most communities...
Pricing Models & Monetization Systems for Startup Success
In our recent Mucker Growth Series webinar session, we invited Jeffrey Tjiok and Jack Benson from Simon-Kucher to break down how startups can build pricing into their DNA from day...
Pitch Decks That Actually Raise Money: An Extreme Makeover Guide
Welcome to another recap from our Growth Series webinars, a series of sessions where we go deep into topics that help drive startup growth. In this session, we invited back...
Stop Hiding Behind Your Screen: In-Person Events Are How You Win in 2026
2026 is shaping up to be the year businesses rediscover the power of shaking hands, clinking glasses, and actually meeting their prospects in person. Don’t take my word for it...
Build Alignment Before You Burn Out
Everything Feels Urgent At early-stage companies, everything feels urgent: shipping product, closing customers, raising money. In that environment, planning can feel like a luxury, or even a liability. In my...