Hila Qu
Growth Advisor
at Trajectory Growth
Hila is a highly respected and sought-after growth advisor. She was Executive in Residence at Reforge and former Director of Growth at GitLab, where she helped establish the Product-led Growth motion and contributed to the company’s successful IPO.
Previously, as VP Growth at Acorns, she built a full-funnel growth team and helped scale the user base from 1M to 5M.
Hila is currently advising startups looking to unlock the power of product-led growth via strategy, data/experiments, and team.
Articles by Hila Qu
LA Tech Week 2025 Day 1 Recap: AI Building – Monday Oct 13
We hosted three full days of events during LA Tech Week, each one focused on helping founders learn, connect, and build with the latest in AI and startup growth. Day...
Using Customer Feedback to Build a Product that Customers Will Love
Customer feedback is the lifeblood of successful product development, but many startups struggle with collecting, validating, and prioritizing the constant stream of input from users, advisors, and internal teams. In...
How Shaun Merritt Vibe-Coded Karrot.ai As A Solo Builder
I recently had the opportunity to chat with Shaun Merritt, cofounder and CTO of Karrot.ai, a LinkedIn ABM tool. Shaun was kind enough to share a comprehensive breakdown of how...
7 Steps to Build a Product That Sells Itself
The Founder’s Mental Health Playbook: What I Learned After Nearly Burning Out
A hard-won guide to staying mentally healthy while building a startup I founded Stitcher, the podcast platform, in 2007 and ran it for seven years until we sold in 2014....
Answer Engine Optimization (AEO) for Early Stage Companies
In our latest session from the Mucker Growth Series featuring Ethan Smith from Graphite, we explored AEO, a significant new approach for optimizing visibility in AI-driven search, particularly relevant as...