Hans Yang

Partner, BCG Digital Ventures

Hans has a diverse background as a founder – entrepreneur, game developer, and strategist. He is currently a Partner at BCG Digital Ventures where he works with Fortune 500 clients to develop digital consumer products and build out digital teams. He works across all consumer industries, with a focus in e-commerce and gamification. Prior to BCG, he led operations for Luxe Valet (acquired by Volvo Cars), the Uber for valet parking where he scaled the business across the US, standing up operations in eight major cities. Before that, Hans managed game studios for Disney and Zynga, with a focus in mobile and free to play business models. Hans received his BS from MIT in engineering and his MBA from UCLA Anderson. He is also an avid surfer and proud father of three kids and one fur baby.

Articles by Hans Yang

How Startups Can Develop a Positioning Strategy To Create a Lasting Brand with Rosabel Tao

In this Mucker Growth session, Rosabel Tao from Fire & Bridge delves into the critical field of startup positioning strategy and its crucial role in shaping enduring brands. Rosabel also...

SaaS Startup Pricing Mistakes (and How to Fix Them) with Kyle Poyar

In this Mucker Growth session, Kyle Poyar from OpenView delves into the critical topic of pricing for SaaS startups, aiming to rectify prevailing mistakes in your pricing strategies. Optimizing SaaS...

The Realities of PR for Startups with Priscilla Vento

In the dynamic realm of PR for startups, understanding the nuances and timings is crucial. Priscilla Vento, the founder and CEO of 30 Miles North PR, a recommended partner, joins...

Building A Sales Development Function for Early Stage Startups with Sally Duby

Sales development is a nuanced blend of art and science, requiring a delicate balance for its effective implementation within a company. Drawing from substantial experience, Sally Duby from The Bridge...

Company Culture: How to Scale Without Losing Your Soul with Todd Emaus

In one of the recent Mucker’s Growth Series Webinars, we proudly invited one of the previous MuckerLab Partners, Todd Emaus, a serial founder, author of the book Scale Without Losing...

Link Building: A Mission-Critical Component of SEO with Eric Carrell at DoFollow.io

As part of Mucker’s ongoing Growth Series Webinars, we recently invited Eric Carrell, founder of DoFollow.io, to dig into the world of SEO, especially in the link-building space. A recap...