Hans Yang

Partner, BCG Digital Ventures

Hans has a diverse background as a founder – entrepreneur, game developer, and strategist. He is currently a Partner at BCG Digital Ventures where he works with Fortune 500 clients to develop digital consumer products and build out digital teams. He works across all consumer industries, with a focus in e-commerce and gamification. Prior to BCG, he led operations for Luxe Valet (acquired by Volvo Cars), the Uber for valet parking where he scaled the business across the US, standing up operations in eight major cities. Before that, Hans managed game studios for Disney and Zynga, with a focus in mobile and free to play business models. Hans received his BS from MIT in engineering and his MBA from UCLA Anderson. He is also an avid surfer and proud father of three kids and one fur baby.

Articles by Hans Yang

Buyer Journey Framework – The Secret To B2B Go-To-Market Success with Tony Yang

In this Mucker Growth Session, Tony Yang, Head of Growth at Mucker, walks through using a buyer’s journey framework to improve your customer’s experience and your conversion rates. Common Buyer...

Annual Financial Planning Best Practices for Startups with Debbie Rosler

In this Mucker Growth Session, Debbie Rosler from Burkland reviews best practices for building a startup annual financial plan. Objectives of Financial Planning for Startups There are 6 key objectives...

Creative GenAI Applications to Fuel Early Stage Startup Growth with Rosemary Brisco and Bob Mitton

In this Mucker Growth Session, Rosemary Brisco and Bob Mitton, renowned consultants in the AI field, focus on how startups can utilize AI to enhance growth and efficiency across various...

How To Identify Key Product Metrics To Unlock Value For Product-Led Startups with David Jesse

In this Mucker Growth Session, David Jesse, Senior Product Advisor & Coach at Prodify with prior product leadership experience at DoorDash, Groupon, and eBay, focuses on aligning your product metrics...

Managing Complex B2B Sales Motions for Startup Founder-Led Sales with Luke Welch

In this Mucker Growth Session, Luke Welch, owner of Luke Welch GTM Consulting and former VP of Global Marketing Solution Sales at Salesforce, focuses on the challenges and best practices...

How to Kickstart Content Marketing at Early-Stage Companies with Dennis Shiao

In this Mucker Growth Session, Dennis Shiao, founder of marketing agency Attention Retention, walks through how to make an impact with content marketing even when you have limited budget and...