Garrett Dallas

Consultant & Advisor

at Consultant

Garrett Dallas is a strategic product and operations executive with over 18 years of experience driving innovation across retail, fintech, food, and logistics sectors. He has led growth and commercialization for companies ranging from venture-backed startups to global enterprises, including CoolerX, Coinstar, and Taco Bell. Garrett has successfully built and scaled cross-functional teams, deployed high-impact technology products in 25,000+ retail locations, and driven go-to-market strategies that enabled new revenue streams and national expansion. As a co-founder of Alula, a portfolio company of Redbox, Garrett brought a fintech concept from whiteboard to 1,000+ retail locations and $300M in processed transactions, ultimately resulting in acquisition by Blackhawk Network. At CoolerX, he oversaw deployment of a national retail media and digital merchandising platform seen by 120M shoppers per month in leading U.S. grocery, convenience, and drugstore chains. Today, Garrett serves as a Board Advisor to early-stage startups like Attribute Analytics and mentors founders through the Techstars Emory Founder Catalyst Program, where he coaches on commercialization, product strategy, and operational scaling. He is passionate about helping entrepreneurs navigate complex growth phases, align execution with strategy, and bring innovative ideas to life. Garrett holds an MBA from USC Marshall and a BBA from Emory University.
Illinois
AI & Data Science, Consumer FinTech, FinTech Enterprise, HealthTech & BioTech, Media & Entertainment, Other
Advisor & MentorAI-Enabled PlatformsCommercializationConsumer BehaviorCross-Functional LeadershipEarly-Stage GrowthFintech InnovationFranchise OperationsGo-to-Market ExecutionIoT SystemsMulti-Unit RetailOperational ScalingP&L ManagementPlatform Deploymentproduct strategyRetail TechnologyStrategic PartnershipsSupply Chain OptimizationTeam BuildingVenture-Backed Startups

Articles by Garrett Dallas

Compensation benchmarks and equity insights for early-stage startups

Compensation Benchmarks for Early Stage Startups with Peter Walker

In this Mucker Growth Session, Peter Walker from Carta reviews insights and compensation benchmarks for early stage startups gathered from Carta’s extensive dataset of nearly 50,000 startups. In the evolving...

Legal 101 For Startups with Amanda Busch

In this Mucker Growth Session, Amanda Busch, General Counsel at Mucker, discusses the legal basics founders should consider when building their startup. Link to Slide Content: Mucker Growth Series –...

Buyer Journey Framework – The Secret To B2B Go-To-Market Success

Buyer Journey Framework – The Secret To B2B Go-To-Market Success with Tony Yang

In this Mucker Growth Session, Tony Yang, Head of Growth at Mucker, walks through using a buyer’s journey framework to improve your customer’s experience and your conversion rates. Common Buyer...

Annual Financial Planning Best Practices for Startups with Debbie Rosler

In this Mucker Growth Session, Debbie Rosler from Burkland reviews best practices for building a startup annual financial plan. Objectives of Financial Planning for Startups There are 6 key objectives...

Creative GenAI Applications to Fuel Early Stage Startup Growth with Rosemary Brisco and Bob Mitton

In this Mucker Growth Session, Rosemary Brisco and Bob Mitton, renowned consultants in the AI field, focus on how startups can utilize AI to enhance growth and efficiency across various...

How To Identify Key Product Metrics To Unlock Value For Product-Led Startups with David Jesse

In this Mucker Growth Session, David Jesse, Senior Product Advisor & Coach at Prodify with prior product leadership experience at DoorDash, Groupon, and eBay, focuses on aligning your product metrics...

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