Don Cansino
Board Advisor
at FPT
Don is a seasoned executive who has decades worth of experience building award-winning products in mobile entertainment, SaaS, fintech, retail, and automotive industries. Don is passionate about guiding talented teams with his technical expertise in building innovative products that consumers love.
He has held executive positions at startups and at some of the most transformative large companies that have pioneered technology and product innovation.
Don was previously the CTO at CurbWaste, where he helped scale their SaaS/fintech software as revenue increased 8x through multiple funding rounds.
Prior to the startup world, Don headed up product for Walmart, where he oversaw the OmniChannel strategy for all 10 service counters — including wireless, automotive, and health/wellness — each generating over $1B in revenue. He introduced new offerings in wireless and health, tripled online adoption in automotive, and built a universal tech stack to power all service areas.
Don also served as Vice President at AT&T, bringing to market products such as Data Free TV, Mobile DVR, and streaming applications for Rogers in Canada. Earlier, at DIRECTV, he launched the Emmy Award-winning NFL Sunday Ticket experience across streaming platforms and interactive television.
At DIRECTV, Don pioneered the media industry with innovations like TV Everywhere, Kid’s App, Commercial Application, What’s Hot, and Bar Finder. He also expanded digital offerings for DIRECTV Latin America and helped resolve piracy issues, contributing to the company’s rise as a leader in television.
Don earned a B.S. in Computer Engineering from Purdue University, holds numerous U.S. patents, and speaks three languages.
Articles by Don Cansino
How To Build An Automated Sales Outreach Engine For Startups with ColdIQ
Many B2B startups (and even larger organizations) are unable to be successful with their outbound sales strategy because they take a lazy, “batch-and-blast” approach. In a recent Mucker Growth Series...
Navigating the AI Sales Tools Landscape To Grow Your Startup With Blue Bowen
We had the privilege of hosting, Eugene “Blue” Bowen, Research Principal from G2, one of the leading software marketplaces and review sites that cover a broad range of B2B solutions....
Compensation Benchmarks for Early Stage Startups with Peter Walker
In this Mucker Growth Session, Peter Walker from Carta reviews insights and compensation benchmarks for early stage startups gathered from Carta’s extensive dataset of nearly 50,000 startups. In the evolving...
Legal 101 For Startups with Amanda Busch
In this Mucker Growth Session, Amanda Busch, General Counsel at Mucker, discusses the legal basics founders should consider when building their startup. Link to Slide Content: Mucker Growth Series –...
Buyer Journey Framework – The Secret To B2B Go-To-Market Success with Tony Yang
In this Mucker Growth Session, Tony Yang, Head of Growth at Mucker, walks through using a buyer’s journey framework to improve your customer’s experience and your conversion rates. Common Buyer...
Annual Financial Planning Best Practices for Startups with Debbie Rosler
In this Mucker Growth Session, Debbie Rosler from Burkland reviews best practices for building a startup annual financial plan. Objectives of Financial Planning for Startups There are 6 key objectives...