Don Cansino

Former VP, AT&T

Don is a seasoned executive who has decades worth of experience building award-winning products in mobile, streaming media devices, interactive television, and automotive industries. Don is passionate about guiding talented teams with his technical expertise in building innovative products that consumers love. Don was previously Vice President at ATT where he brought to market products such as Data Free TV, Mobile DVR, and streaming applications for Rogers in Canada. Prior to his tenure at ATT, Don served as Vice President at DIRECTV, launching the Emmy Award winning NFL Sunday Ticket experience across a wide range of streaming platforms and interactive television. Don pioneered the media industry while at DIRECTV, launching cutting edge products that include TV Everywhere, Kid’s App, Commercial Application, What’s Hot, and the Bar Finder application. He also expanded digital offerings to DIRECTV Latin America’s product suite and helped resolve DIRECTV’s piracy issue early on its journey to becoming a leader in the television industry. Don earned a B.S. degree in Computer Engineering from Purdue University, holds numerous U.S. patents and speaks 3 languages.

Articles by Don Cansino

Managing Complex B2B Sales Motions for Startup Founder-Led Sales with Luke Welch

In this Mucker Growth Session, Luke Welch, owner of Luke Welch GTM Consulting and former VP of Global Marketing Solution Sales at Salesforce, focuses on the challenges and best practices...

How to Kickstart Content Marketing at Early-Stage Companies with Dennis Shiao

In this Mucker Growth Session, Dennis Shiao, founder of marketing agency Attention Retention, walks through how to make an impact with content marketing even when you have limited budget and...

How to Improve Your Team’s Performance and Prevent Burnout with Glenn Gow

In this Mucker Growth Session, CEO coach Glenn Gow discusses improving your team’s performance and preventing burnout. PDF of Glenn’s presentation slides Right Now, Things are Hard On any given...

Finance 101 for Early Stage Startup Founders with Debbie Rosler

In this Mucker Growth Session, Debbie Rosler from Burkland dives into the fundamental financial best practices and infrastructure early -stage startups need to put in place. Finance 101: Why Should...

Engineering Customer & Product Feedback Loops with Holden Munson & Sofia Maravich

In this Mucker Growth session, Holden Munson and Sofia Maravich from Rethink Labs, explore how to develop a useful system of collecting customer data and integrating it into your team....

How Startups Can Win More Enterprise Deals Through Value Selling with Mike Genstil

In this Mucker Growth session, Mike Genstil with ValueCore delves into the concept of value selling and its application in enterprise sales. Delivering value at every touchpoint of...