Don Cansino

Former VP, AT&T

Don is a seasoned executive who has decades worth of experience building award-winning products in mobile, streaming media devices, interactive television, and automotive industries. Don is passionate about guiding talented teams with his technical expertise in building innovative products that consumers love. Don was previously Vice President at ATT where he brought to market products such as Data Free TV, Mobile DVR, and streaming applications for Rogers in Canada.  Prior to his tenure at ATT, Don served as Vice President at DIRECTV, launching the Emmy Award winning NFL Sunday Ticket experience across a wide range of streaming platforms and interactive television. Don pioneered the media industry while at DIRECTV, launching cutting edge products that include TV Everywhere, Kid’s App, Commercial Application, What’s Hot, and the Bar Finder application.  He also expanded digital offerings to DIRECTV Latin America’s product suite and helped resolve DIRECTV’s piracy issue early on its journey to becoming a leader in the television industry. Don earned a B.S. degree in Computer Engineering from Purdue University, holds numerous U.S. patents and speaks 3 languages.

Articles by Don Cansino

Compensation benchmarks and equity insights for early-stage startups

Compensation Benchmarks for Early Stage Startups with Peter Walker

In this Mucker Growth Session, Peter Walker from Carta reviews insights and compensation benchmarks for early stage startups gathered from Carta’s extensive dataset of nearly 50,000 startups. In the evolving...

Legal 101 For Startups with Amanda Busch

In this Mucker Growth Session, Amanda Busch, General Counsel at Mucker, discusses the legal basics founders should consider when building their startup. Link to Slide Content: Mucker Growth Series –...

Buyer Journey Framework – The Secret To B2B Go-To-Market Success

Buyer Journey Framework – The Secret To B2B Go-To-Market Success with Tony Yang

In this Mucker Growth Session, Tony Yang, Head of Growth at Mucker, walks through using a buyer’s journey framework to improve your customer’s experience and your conversion rates. Common Buyer...

Annual Financial Planning Best Practices for Startups with Debbie Rosler

In this Mucker Growth Session, Debbie Rosler from Burkland reviews best practices for building a startup annual financial plan. Objectives of Financial Planning for Startups There are 6 key objectives...

Creative GenAI Applications to Fuel Early Stage Startup Growth with Rosemary Brisco and Bob Mitton

In this Mucker Growth Session, Rosemary Brisco and Bob Mitton, renowned consultants in the AI field, focus on how startups can utilize AI to enhance growth and efficiency across various...

How To Identify Key Product Metrics To Unlock Value For Product-Led Startups with David Jesse

In this Mucker Growth Session, David Jesse, Senior Product Advisor & Coach at Prodify with prior product leadership experience at DoorDash, Groupon, and eBay, focuses on aligning your product metrics...

Scroll to Top