Dana Settle

Partner, Greycroft

Dana Settle is a Founding Partner with Greycroft and she heads the firm’s West Coast office. Prior to joining Greycroft, Dana spent several years as a venture capitalist and advisor to startup companies, first as a Venture Partner with Mayfield, where she focused on early stage companies in the mobile communications and consumer Internet markets, and later as a Partner with VSP Capital. As a venture capitalist, Dana invested in and advised several portfolio companies, including MobileStar (sold to TMobile), Revenue Science, Trigo (sold to IBM), Truveo (sold to AOL) and Doppelganger. Dana’s additional experience includes investment banking at Lehman Brothers in the media and communications group and international business development at McCaw Cellular Communications. Dana holds a BA in Finance and International Studies from the University of Washington and an MBA from Harvard Business School.

Articles by Dana Settle

Compensation Benchmarks for Early Stage Startups with Peter Walker

In this Mucker Growth Session, Peter Walker from Carta reviews insights and compensation benchmarks for early stage startups gathered from Carta’s extensive dataset of nearly 50,000 startups. In the evolving...

Legal 101 For Startups with Amanda Busch

In this Mucker Growth Session, Amanda Busch, General Counsel at Mucker, discusses the legal basics founders should consider when building their startup. Link to Slide Content: Mucker Growth Series –...

Buyer Journey Framework – The Secret To B2B Go-To-Market Success with Tony Yang

In this Mucker Growth Session, Tony Yang, Head of Growth at Mucker, walks through using a buyer’s journey framework to improve your customer’s experience and your conversion rates. Common Buyer...

Annual Financial Planning Best Practices for Startups with Debbie Rosler

In this Mucker Growth Session, Debbie Rosler from Burkland reviews best practices for building a startup annual financial plan. Objectives of Financial Planning for Startups There are 6 key objectives...

Creative GenAI Applications to Fuel Early Stage Startup Growth with Rosemary Brisco and Bob Mitton

In this Mucker Growth Session, Rosemary Brisco and Bob Mitton, renowned consultants in the AI field, focus on how startups can utilize AI to enhance growth and efficiency across various...

How To Identify Key Product Metrics To Unlock Value For Product-Led Startups with David Jesse

In this Mucker Growth Session, David Jesse, Senior Product Advisor & Coach at Prodify with prior product leadership experience at DoorDash, Groupon, and eBay, focuses on aligning your product metrics...