Dana Settle
Partner, Greycroft
Dana Settle is a Founding Partner with Greycroft and she heads the firm’s West Coast office. Prior to joining Greycroft, Dana spent several years as a venture capitalist and advisor to startup companies, first as a Venture Partner with Mayfield, where she focused on early stage companies in the mobile communications and consumer Internet markets, and later as a Partner with VSP Capital. As a venture capitalist, Dana invested in and advised several portfolio companies, including MobileStar (sold to TMobile), Revenue Science, Trigo (sold to IBM), Truveo (sold to AOL) and Doppelganger. Dana’s additional experience includes investment banking at Lehman Brothers in the media and communications group and international business development at McCaw Cellular Communications. Dana holds a BA in Finance and International Studies from the University of Washington and an MBA from Harvard Business School.
Content & Articles by Dana Settle
How To Craft Your Website Messaging & Positioning as a Startup
In this Mucker Growth Series session, Anthony Pierri, co-founder of FletchPMM, walks through how to craft website messaging and positioning as a startup. FletchPMM is a consultancy that has worked...
2026 New York Tech Week Recap of Mucker Sessions
Mucker Capital went to New York Tech Week to host sessions for founders, operators, and builders thinking through how AI is changing product, growth, and search. Among the sessions were:...
Closing Enterprise Deals in Founder-Led Sales as a Startup
In our recent Mucker Growth Series session, I invited David Mackay, Managing Director at D9Y and one of our operating experts at Mucker, to talk about closing enterprise deals in...
The 10 Security Gaps That Plague Startups Before Their A Round
A NOTE ON SEVERITY Not every item on this list carries the same level of risk. Some are the kind of finding that stops a deal. Others are serious but...
Community-Led Growth for Startups: Why Most Communities Fail and How to Build One That Actually Works
In our recent Mucker Growth Series session, I invited Sam Jacobs — founder and CEO of Pavilion — to talk about community-led growth: what it actually means, why most communities...
Pricing Models & Monetization Systems for Startup Success
In our recent Mucker Growth Series webinar session, we invited Jeffrey Tjiok and Jack Benson from Simon-Kucher to break down how startups can build pricing into their DNA from day...