Colby Goff

Many Hats

at UP Partners / Rustic Canyon Group

Over the past few decades I’ve worn various hats as part of the founding teams of companies in the technology, restaurant and real estate industries. My early career was focused on real estate private equity finance and early-stage technology investing (eCompanies). Subsequently I helped launch technology companies including Boingo Wireless (NASDAQ IPO), Curby (sold to Curbstand) and CloudKitchens as well as the restaurant group, the Rustic Canyon Family of Restaurants. I love the experience of combining art and science to help create new companies with strong vision that improve the world in a meaningful way. I’m an active early stage investor as well as a venture partner with UP Partners in Santa Monica. I’m excited to be a part of the Mucker ecosystem.

California

AI & Data Science, Consumer FinTech, CyberSecurity, DTC (Direct-to-Consumer), FinTech Enterprise, HR Tech, SaaS & B2B Marketplace

enterprise salesfinancial modeling / FP&AGTM strategystart-ups

Articles by Colby Goff

How to Improve Your Team’s Performance and Prevent Burnout with Glenn Gow

In this Mucker Growth Session, CEO coach Glenn Gow discusses improving your team’s performance and preventing burnout. PDF of Glenn’s presentation slides Right Now, Things are Hard On any given...

Finance 101 for Early Stage Startup Founders with Debbie Rosler

In this Mucker Growth Session, Debbie Rosler from Burkland dives into the fundamental financial best practices and infrastructure early -stage startups need to put in place. Finance 101: Why Should...

Engineering Customer & Product Feedback Loops with Holden Munson & Sofia Maravich

In this Mucker Growth session, Holden Munson and Sofia Maravich from Rethink Labs, explore how to develop a useful system of collecting customer data and integrating it into your team....

How Startups Can Win More Enterprise Deals Through Value Selling with Mike Genstil

In this Mucker Growth session, Mike Genstil with ValueCore delves into the concept of value selling and its application in enterprise sales. Delivering value at every touchpoint of...

How to Keep Your Emails Landing in the Inbox with Google’s Updated Spam Policies with Daniel-wise Ojaide

In this Mucker Growth session, Daniel-wise Ojaide from Warmbox.ai delves into the changes to Google and Yahoo’s updated spam policies and how to ensure your emails and outbound campaigns are...

Best Customers, Best Results: Unlocking Retention-Driven B2C Growth with Julius Lai

In this Mucker Growth session, Julius Lai from ArtShare discusses customer retention, which is often overlooked but essential for startups facing growth challenges. The following content will provide practical recaps...