Colby Goff
Many Hats
at UP Partners / Rustic Canyon Group
Over the past few decades I’ve worn various hats as part of the founding teams of companies in the technology, restaurant and real estate industries. My early career was focused on real estate private equity finance and early-stage technology investing (eCompanies). Subsequently I helped launch technology companies including Boingo Wireless (NASDAQ IPO), Curby (sold to Curbstand) and CloudKitchens as well as the restaurant group, the Rustic Canyon Family of Restaurants. I love the experience of combining art and science to help create new companies with strong vision that improve the world in a meaningful way. I’m an active early stage investor as well as a venture partner with UP Partners in Santa Monica. I’m excited to be a part of the Mucker ecosystem.
Content & Articles by Colby Goff
Lessons From Building An AI-Native Startup with Octagos Health
In this Mucker Growth Series session, we invited friends from one of our portfolio companies Haley Chute, CPO & CMO, and Harpreet Marwaha, COO & CFO of Octagos Health, to...
How To Craft Your Website Messaging & Positioning as a Startup
In this Mucker Growth Series session, Anthony Pierri, co-founder of FletchPMM, walks through how to craft website messaging and positioning as a startup. FletchPMM is a consultancy that has worked...
2026 New York Tech Week Recap of Mucker Sessions
Mucker Capital went to New York Tech Week to host sessions for founders, operators, and builders thinking through how AI is changing product, growth, and search. Among the sessions were:...
Closing Enterprise Deals in Founder-Led Sales as a Startup
In our recent Mucker Growth Series session, I invited David Mackay, Managing Director at D9Y and one of our operating experts at Mucker, to talk about closing enterprise deals in...
The 10 Security Gaps That Plague Startups Before Their A Round
A NOTE ON SEVERITY Not every item on this list carries the same level of risk. Some are the kind of finding that stops a deal. Others are serious but...
Community-Led Growth for Startups: Why Most Communities Fail and How to Build One That Actually Works
In our recent Mucker Growth Series session, I invited Sam Jacobs — founder and CEO of Pavilion — to talk about community-led growth: what it actually means, why most communities...