Colby Goff

Many Hats

at UP Partners / Rustic Canyon Group

Over the past few decades I’ve worn various hats as part of the founding teams of companies in the technology, restaurant and real estate industries. My early career was focused on real estate private equity finance and early-stage technology investing (eCompanies). Subsequently I helped launch technology companies including Boingo Wireless (NASDAQ IPO), Curby (sold to Curbstand) and CloudKitchens as well as the restaurant group, the Rustic Canyon Family of Restaurants. I love the experience of combining art and science to help create new companies with strong vision that improve the world in a meaningful way. I’m an active early stage investor as well as a venture partner with UP Partners in Santa Monica. I’m excited to be a part of the Mucker ecosystem.

California

AI & Data Science, Consumer FinTech, CyberSecurity, DTC (Direct-to-Consumer), FinTech Enterprise, HR Tech, SaaS & B2B Marketplace

enterprise salesfinancial modeling / FP&AGTM strategystart-ups

Articles by Colby Goff

DeepSeek vs OpenAI: Comparison Breakdown and What It Means For Your Tech Startup With Dan Cleary

In this recent webinar of our Mucker Growth Series, we discussed the evolving AI landscape with Dan Cleary, founder of PromptHub. He provided an in-depth breakdown of DeepSeek vs. OpenAI,...

Building Product Without Knowing Code With Adam New Waterson

In a deep dive into AI-driven product development, Adam New-Waterson, a former CMO turned Chief Product Officer and now solopreneur, shared how non-technical founders can harness the power of AI...

How To Build An Automated Sales Outreach Engine For Startups with ColdIQ

Many B2B startups (and even larger organizations) are unable to be successful with their outbound sales strategy because they take a lazy, “batch-and-blast” approach. In a recent Mucker Growth Series...

Navigating the AI Sales Tools Landscape To Grow Your Startup With Blue Bowen

We had the privilege of hosting, Eugene “Blue” Bowen, Research Principal from G2, one of the leading software marketplaces and review sites that cover a broad range of B2B solutions....

Compensation Benchmarks for Early Stage Startups with Peter Walker

In this Mucker Growth Session, Peter Walker from Carta reviews insights and compensation benchmarks for early stage startups gathered from Carta’s extensive dataset of nearly 50,000 startups. In the evolving...

Legal 101 For Startups with Amanda Busch

In this Mucker Growth Session, Amanda Busch, General Counsel at Mucker, discusses the legal basics founders should consider when building their startup. Link to Slide Content: Mucker Growth Series –...