Brian Baumgart

Co-founder and CEO, Conversion Logic

Brian Baumgart is currently the CEO and co-founding investor of Conversion Logic. He started the company in early 2014 to pioneer the second generation of holistic, advanced attribution for TV and digital media. Previously, Brian was co-founder and CEO of Gradient X – a leading DSP for programmatic mobile advertising – sold company to Singtel (Singapore Telecom) in 2013. For the seven years prior to founding Gradient X, Brian was an angel investor and served on the executive team at Adconion. During this time the company grew rapidly, raising over $100m and expanding to over 26 offices in 18 countries with over 700 employees and building one of the largest multi-channel digital advertising platforms. He most recently served as chief strategy officer of Adconion Direct – company was acquired by SingTel (Singapore Telecom) in 2014 for over $235 million. Coming out of the dot com bust, Brian joined Fastclick as vice president of business development and member of the executive team, where they secured $70 million in funding and completed a successful NASDAQ IPO – sold company to Value Click (now Conversant) for over $240 million. Before Fastclick Brian launched AdMonitor for Publishers, the third party ad-serving division of L90, where they quickly captured market share, leading to its acquisition by DoubleClick. Brian graduated from Washington State University with a degree in Finance.

Articles by Brian Baumgart

Engineering Customer & Product Feedback Loops with Holden Munson & Sofia Maravich

In this Mucker Growth session, Holden Munson and Sofia Maravich from Rethink Labs, explore how to develop a useful system of collecting customer data and integrating it into your team....

How Startups Can Win More Enterprise Deals Through Value Selling with Mike Genstil

In this Mucker Growth session, Mike Genstil with ValueCore delves into the concept of value selling and its application in enterprise sales. Delivering value at every touchpoint of...

How to Keep Your Emails Landing in the Inbox with Google’s Updated Spam Policies with Daniel-wise Ojaide

In this Mucker Growth session, Daniel-wise Ojaide from Warmbox.ai delves into the changes to Google and Yahoo’s updated spam policies and how to ensure your emails and outbound campaigns are...

Best Customers, Best Results: Unlocking Retention-Driven B2C Growth with Julius Lai

In this Mucker Growth session, Julius Lai from ArtShare discusses customer retention, which is often overlooked but essential for startups facing growth challenges. The following content will provide practical recaps...

Leveraging a Financial Model for Fundraising Success with Steven Plappert

In this Mucker Growth Session, Steven Plappert, CEO and co-founder of Forecastr, tackles how to use your financial model to the best capacity when fundraising. Your financial model can be...

How to Nail Your Pitch Deck (and Avoid Mistakes Founders Make) with Matt Gore

Have you ever thought of the average attention span per slide when an investor is going through your pitch deck? What kind of pitch deck are investors expecting? Our recent...