Bobby Benfield

CEO, Twigtale

Bobby Benfield is currently the co-founder and CEO at Twigtale, a Disney-backed startup that enables families to create highly meaningful personal photo stories within minutes using a mobile device or desktop. Benfield is also the Founder and a Managing Partner at Vista Grande Ventures and a co-founder at TIY Products. He previously served as Chief Revenue Officer at Beautycounter and Executive Vice President of Sales & Marketing at Shopzilla, Inc. Before joining Shopzilla, Bobby practiced corporate law at O Melveny & Meyers LLP, specializing in corporate finance and M&A. He is the author of the article, Curing American Managerial Myopia: Can the German System of Corporate Governance Help and a contributing author to the book Advising and Defending Corporate Officers and Directors. Bobby holds a B.A. in Political Science from the University of California, San Diego and a J.D. from Loyola Law School, Los Angeles.

Articles by Bobby Benfield

The Realities of PR for Startups with Priscilla Vento

In the dynamic realm of PR for startups, understanding the nuances and timings is crucial. Priscilla Vento, the founder and CEO of 30 Miles North PR, a recommended partner, joins...

Building A Sales Development Function for Early Stage Startups with Sally Duby

Sales development is a nuanced blend of art and science, requiring a delicate balance for its effective implementation within a company. Drawing from substantial experience, Sally Duby from The Bridge...

Company Culture: How to Scale Without Losing Your Soul with Todd Emaus

In one of the recent Mucker’s Growth Series Webinars, we proudly invited one of the previous MuckerLab Partners, Todd Emaus, a serial founder, author of the book Scale Without Losing...

Link Building: A Mission-Critical Component of SEO with Eric Carrell at DoFollow.io

As part of Mucker’s ongoing Growth Series Webinars, we recently invited Eric Carrell, founder of DoFollow.io, to dig into the world of SEO, especially in the link-building space. A recap...

Technical SEO for Startups with Jacque Alec at Capconvert

As part of Mucker’s ongoing Growth Series Webinars, we recently invited Jacque Alec, the CEO of Capconvert, to go deep on the topic of technical SEO for startups. A recap...

Product-Led Growth (PLG) For Startups

Hila Qu joined Mucker’s Tony Yang for an Ask-Me-Anything (AMA) conversation about Product-Led Growth (PLG) for Startups to kickoff the 2023 Mucker Growth Series. Hila Qu has been the Head...