Bobby Benfield

CEO, Twigtale

Bobby Benfield is currently the co-founder and CEO at Twigtale, a Disney-backed startup that enables families to create highly meaningful personal photo stories within minutes using a mobile device or desktop. Benfield is also the Founder and a Managing Partner at Vista Grande Ventures and a co-founder at TIY Products. He previously served as Chief Revenue Officer at Beautycounter and Executive Vice President of Sales & Marketing at Shopzilla, Inc. Before joining Shopzilla, Bobby practiced corporate law at O Melveny & Meyers LLP, specializing in corporate finance and M&A. He is the author of the article, Curing American Managerial Myopia: Can the German System of Corporate Governance Help and a contributing author to the book Advising and Defending Corporate Officers and Directors. Bobby holds a B.A. in Political Science from the University of California, San Diego and a J.D. from Loyola Law School, Los Angeles.

Articles by Bobby Benfield

How to Keep Your Emails Landing in the Inbox with Google’s Updated Spam Policies with Daniel-wise Ojaide

In this Mucker Growth session, Daniel-wise Ojaide from Warmbox.ai delves into the changes to Google and Yahoo’s updated spam policies and how to ensure your emails and outbound campaigns are...

Best Customers, Best Results: Unlocking Retention-Driven B2C Growth with Julius Lai

In this Mucker Growth session, Julius Lai from ArtShare discusses customer retention, which is often overlooked but essential for startups facing growth challenges. The following content will provide practical recaps...

Leveraging a Financial Model for Fundraising Success with Steven Plappert

In this Mucker Growth Session, Steven Plappert, CEO and co-founder of Forecastr, tackles how to use your financial model to the best capacity when fundraising. Your financial model can be...

How to Nail Your Pitch Deck (and Avoid Mistakes Founders Make) with Matt Gore

Have you ever thought of the average attention span per slide when an investor is going through your pitch deck? What kind of pitch deck are investors expecting? Our recent...

How Startups Can Develop a Positioning Strategy To Create a Lasting Brand with Rosabel Tao

In this Mucker Growth session, Rosabel Tao from Fire & Bridge delves into the critical field of startup positioning strategy and its crucial role in shaping enduring brands. Rosabel also...

SaaS Startup Pricing Mistakes (and How to Fix Them) with Kyle Poyar

In this Mucker Growth session, Kyle Poyar from OpenView delves into the critical topic of pricing for SaaS startups, aiming to rectify prevailing mistakes in your pricing strategies. Optimizing SaaS...