Bobby Benfield
CEO
at OpenComp, Inc.
Bobby Benfield is a results-oriented executive with extensive experience in building technology-driven digital businesses and consumer brands. As an advisor to OpenComp since its founding and its CEO since August 2023, Bobby has played a pivotal role in OpenComp’s growth.
Previously, Bobby held senior executive roles at BeautyCounter and Shopzilla, each of which had successful exits. He was also an early advisor and investor in Honey Science, which sold to Paypal in 2020.
Before his digital career, Bobby practiced corporate law at O’Melveny & Meyers LLP, specializing in corporate finance and M&A. He holds a B.A. in Political Science from the University of California, San Diego, and a J.D. from Loyola Law School, Los Angeles.
Outside the office, Bobby enjoys family time, swimming, yoga, travel, hiking, practicing art, and reading.
Articles by Bobby Benfield

Navigating the AI Sales Tools Landscape To Grow Your Startup With Blue Bowen
We had the privilege of hosting, Eugene “Blue” Bowen, Research Principal from G2, one of the leading software marketplaces and review sites that cover a broad range of B2B solutions....

Compensation Benchmarks for Early Stage Startups with Peter Walker
In this Mucker Growth Session, Peter Walker from Carta reviews insights and compensation benchmarks for early stage startups gathered from Carta’s extensive dataset of nearly 50,000 startups. In the evolving...

Legal 101 For Startups with Amanda Busch
In this Mucker Growth Session, Amanda Busch, General Counsel at Mucker, discusses the legal basics founders should consider when building their startup. Link to Slide Content: Mucker Growth Series –...

Buyer Journey Framework – The Secret To B2B Go-To-Market Success with Tony Yang
In this Mucker Growth Session, Tony Yang, Head of Growth at Mucker, walks through using a buyer’s journey framework to improve your customer’s experience and your conversion rates. Common Buyer...

Annual Financial Planning Best Practices for Startups with Debbie Rosler
In this Mucker Growth Session, Debbie Rosler from Burkland reviews best practices for building a startup annual financial plan. Objectives of Financial Planning for Startups There are 6 key objectives...

Creative GenAI Applications to Fuel Early Stage Startup Growth with Rosemary Brisco and Bob Mitton
In this Mucker Growth Session, Rosemary Brisco and Bob Mitton, renowned consultants in the AI field, focus on how startups can utilize AI to enhance growth and efficiency across various...