Arthur Wang

Founder and Owner

at Abax Interactive

Arthur Wang is an online media professional with an emphasis on audience development, audience acquisition, branded response, and direct marketing. He is also the founder and owner of Abax Interactive, an online direct marketing agency. He recently held the position as the Chief Marketing Officer (CMO) at Super Deluxe, a digital social video network. Prior to Super Deluxe he was the VP and General Manager at CBS Interactive, where he founded and launched the Central Audience Development and Acquisition team that supported CBS.com, CBSNews.com, CBSSports.com, CNET, GameSpot, Metrolyrics, TechRepublic, TVGuide, and ZDNet. He also built a team with one of the highest revenue per head divisions, accounting for over $40 million in annualized revenue. He was the founder of SimplyFinance, an online community that provides expert financial content, Terra Matrix Media, a performance-based marketing organization, and CallsDirect, a performance-based media. Arthur graduated with a B.A. in Business-Economics from UCLA and later earned his MBA in Entrepreneurship and Finance from UCLA Anderson School of Management.

Articles by Arthur Wang

How Startups Can Develop a Positioning Strategy To Create a Lasting Brand with Rosabel Tao

In this Mucker Growth session, Rosabel Tao from Fire & Bridge delves into the critical field of startup positioning strategy and its crucial role in shaping enduring brands. Rosabel also...

SaaS Startup Pricing Mistakes (and How to Fix Them) with Kyle Poyar

In this Mucker Growth session, Kyle Poyar from OpenView delves into the critical topic of pricing for SaaS startups, aiming to rectify prevailing mistakes in your pricing strategies. Optimizing SaaS...

The Realities of PR for Startups with Priscilla Vento

In the dynamic realm of PR for startups, understanding the nuances and timings is crucial. Priscilla Vento, the founder and CEO of 30 Miles North PR, a recommended partner, joins...

Building A Sales Development Function for Early Stage Startups with Sally Duby

Sales development is a nuanced blend of art and science, requiring a delicate balance for its effective implementation within a company. Drawing from substantial experience, Sally Duby from The Bridge...

Company Culture: How to Scale Without Losing Your Soul with Todd Emaus

In one of the recent Mucker’s Growth Series Webinars, we proudly invited one of the previous MuckerLab Partners, Todd Emaus, a serial founder, author of the book Scale Without Losing...

Link Building: A Mission-Critical Component of SEO with Eric Carrell at DoFollow.io

As part of Mucker’s ongoing Growth Series Webinars, we recently invited Eric Carrell, founder of DoFollow.io, to dig into the world of SEO, especially in the link-building space. A recap...