Arthur Wang

Founder and Owner

at Abax Interactive

Arthur Wang is an online media professional with an emphasis on audience development, audience acquisition, branded response, and direct marketing. He is also the founder and owner of Abax Interactive, an online direct marketing agency. He recently held the position as the Chief Marketing Officer (CMO) at Super Deluxe, a digital social video network. Prior to Super Deluxe he was the VP and General Manager at CBS Interactive, where he founded and launched the Central Audience Development and Acquisition team that supported CBS.com, CBSNews.com, CBSSports.com, CNET, GameSpot, Metrolyrics, TechRepublic, TVGuide, and ZDNet. He also built a team with one of the highest revenue per head divisions, accounting for over $40 million in annualized revenue. He was the founder of SimplyFinance, an online community that provides expert financial content, Terra Matrix Media, a performance-based marketing organization, and CallsDirect, a performance-based media. Arthur graduated with a B.A. in Business-Economics from UCLA and later earned his MBA in Entrepreneurship and Finance from UCLA Anderson School of Management.

Articles by Arthur Wang

Answer Engine Optimization (AEO) for Early Stage Companies

In our latest session from the Mucker Growth Series featuring Ethan Smith from Graphite, we explored AEO, a significant new approach for optimizing visibility in AI-driven search, particularly relevant as...

Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends

Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness....

Practical Uses of AI & Automation for Startup Operations

In a recent Mucker Growth Series session, we invited Rock Vitale, Founder & CEO of Easie, to share how he’s helped early-stage teams move from manual, fragmented workflows to streamlined,...

2025 New York Tech Week Recap Of Mucker Sessions

Last week during New York Tech Week 2025, we joined more than 1,000 events hosted by founders, investors, and VCs. This post is a full Mucker recap of the three...

How to Build a Customer Support Function for Startups Using AI Tools with Alex Velinov

Delivering high-quality customer support can be one of the most resource-draining parts of a startup. The good news: we’re at a turning point where founders can use AI tools to...

Zero → 100: The Exact Steps We Took to Close Our First 100 Paying Customers

Going from zero customers to 100 in just four months sounds impossible—unless you’re a founder willing to roll up your sleeves and hustle relentlessly. I’m Gaurav Bhattacharya, co-founder of Jeeva.ai,...