Arthur Wang

Founder and Owner

at Abax Interactive

Arthur Wang is an online media professional with an emphasis on audience development, audience acquisition, branded response, and direct marketing. He is also the founder and owner of Abax Interactive, an online direct marketing agency. He recently held the position as the Chief Marketing Officer (CMO) at Super Deluxe, a digital social video network. Prior to Super Deluxe he was the VP and General Manager at CBS Interactive, where he founded and launched the Central Audience Development and Acquisition team that supported CBS.com, CBSNews.com, CBSSports.com, CNET, GameSpot, Metrolyrics, TechRepublic, TVGuide, and ZDNet. He also built a team with one of the highest revenue per head divisions, accounting for over $40 million in annualized revenue. He was the founder of SimplyFinance, an online community that provides expert financial content, Terra Matrix Media, a performance-based marketing organization, and CallsDirect, a performance-based media. Arthur graduated with a B.A. in Business-Economics from UCLA and later earned his MBA in Entrepreneurship and Finance from UCLA Anderson School of Management.

Articles by Arthur Wang

Compensation benchmarks and equity insights for early-stage startups

Compensation Benchmarks for Early Stage Startups with Peter Walker

In this Mucker Growth Session, Peter Walker from Carta reviews insights and compensation benchmarks for early stage startups gathered from Carta’s extensive dataset of nearly 50,000 startups. In the evolving...

Legal 101 For Startups with Amanda Busch

In this Mucker Growth Session, Amanda Busch, General Counsel at Mucker, discusses the legal basics founders should consider when building their startup. Link to Slide Content: Mucker Growth Series –...

Buyer Journey Framework – The Secret To B2B Go-To-Market Success

Buyer Journey Framework – The Secret To B2B Go-To-Market Success with Tony Yang

In this Mucker Growth Session, Tony Yang, Head of Growth at Mucker, walks through using a buyer’s journey framework to improve your customer’s experience and your conversion rates. Common Buyer...

Annual Financial Planning Best Practices for Startups with Debbie Rosler

In this Mucker Growth Session, Debbie Rosler from Burkland reviews best practices for building a startup annual financial plan. Objectives of Financial Planning for Startups There are 6 key objectives...

Creative GenAI Applications to Fuel Early Stage Startup Growth with Rosemary Brisco and Bob Mitton

In this Mucker Growth Session, Rosemary Brisco and Bob Mitton, renowned consultants in the AI field, focus on how startups can utilize AI to enhance growth and efficiency across various...

How To Identify Key Product Metrics To Unlock Value For Product-Led Startups with David Jesse

In this Mucker Growth Session, David Jesse, Senior Product Advisor & Coach at Prodify with prior product leadership experience at DoorDash, Groupon, and eBay, focuses on aligning your product metrics...

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