Adam Berke
Chief Product Officer
at Predictive Index
I’m currently the Chief Product Officer at The Predictive Index. I joined PI when they acquired my company Charma where I was Co-founder and CEO. Previously, I was part of the founding team and President/CMO of NextRoll (fka AdRoll).
Charma’s mission was to help people become great managers by providing a system for one-on-ones, recurring team meetings, employee recognition, feedback, and goal setting. At the time of the acquisition, we were a team of 10 with over 300 paying customers.
At NextRoll, I helped build the company brick by brick from 3 of us in a garage to over 700 employees, and from $0 to $300M+ in annual revenue. I played a variety of hands-on roles as our stage demanded, and ultimately built teams in product, sales, account management, and marketing.
Articles by Adam Berke
How Startups Can Win More Enterprise Deals Through Value Selling with Mike Genstil
In this Mucker Growth session, Mike Genstil with ValueCore delves into the concept of value selling and its application in enterprise sales. Delivering value at every touchpoint of...
How to Keep Your Emails Landing in the Inbox with Google’s Updated Spam Policies with Daniel-wise Ojaide
In this Mucker Growth session, Daniel-wise Ojaide from Warmbox.ai delves into the changes to Google and Yahoo’s updated spam policies and how to ensure your emails and outbound campaigns are...
Best Customers, Best Results: Unlocking Retention-Driven B2C Growth with Julius Lai
In this Mucker Growth session, Julius Lai from ArtShare discusses customer retention, which is often overlooked but essential for startups facing growth challenges. The following content will provide practical recaps...
Leveraging a Financial Model for Fundraising Success with Steven Plappert
In this Mucker Growth Session, Steven Plappert, CEO and co-founder of Forecastr, tackles how to use your financial model to the best capacity when fundraising. Your financial model can be...
How to Nail Your Pitch Deck (and Avoid Mistakes Founders Make) with Matt Gore
Have you ever thought of the average attention span per slide when an investor is going through your pitch deck? What kind of pitch deck are investors expecting? Our recent...
How Startups Can Develop a Positioning Strategy To Create a Lasting Brand with Rosabel Tao
In this Mucker Growth session, Rosabel Tao from Fire & Bridge delves into the critical field of startup positioning strategy and its crucial role in shaping enduring brands. Rosabel also...