Adam Berke
Chief Product Officer
at Predictive Index
I’m currently the Chief Product Officer at The Predictive Index. I joined PI when they acquired my company Charma where I was Co-founder and CEO. Previously, I was part of the founding team and President/CMO of NextRoll (fka AdRoll).
Charma’s mission was to help people become great managers by providing a system for one-on-ones, recurring team meetings, employee recognition, feedback, and goal setting. At the time of the acquisition, we were a team of 10 with over 300 paying customers.
At NextRoll, I helped build the company brick by brick from 3 of us in a garage to over 700 employees, and from $0 to $300M+ in annual revenue. I played a variety of hands-on roles as our stage demanded, and ultimately built teams in product, sales, account management, and marketing.
Content & Articles by Adam Berke
Most Startup Content Is Invisible: Here’s How to Fix It
In this Mucker Growth Series session, we invited Irina Maltseva, founder of Seen, to share how early-stage B2B SaaS companies get found on Google and inside LLMs. She has spent...
Setting Up A Founder-Led Organic LinkedIn Content Machine With Claude
In this Mucker Growth Series session, we invited Jonathan Martinez, founder and CEO of GrowthPair, to share how founder-led LinkedIn content took his startup from zero to $1M in annual...
Lessons From Building An AI-Native Startup with Octagos
In this Mucker Growth Series session, we invited friends from one of our portfolio companies Haley Chute, CPO & CMO, and Harpreet Marwaha, COO & CFO of Octagos, to share...
How To Craft Your Website Messaging & Positioning as a Startup
In this Mucker Growth Series session, Anthony Pierri, co-founder of FletchPMM, walks through how to craft website messaging and positioning as a startup. FletchPMM is a consultancy that has worked...
2026 New York Tech Week Recap of Mucker Sessions
Mucker Capital went to New York Tech Week to host sessions for founders, operators, and builders thinking through how AI is changing product, growth, and search. Among the sessions were:...
Closing Enterprise Deals in Founder-Led Sales as a Startup
In our recent Mucker Growth Series session, I invited David Mackay, Managing Director at D9Y and one of our operating experts at Mucker, to talk about closing enterprise deals in...