Adam Berke

Chief Product Officer

at Predictive Index

I’m currently the Chief Product Officer at The Predictive Index. I joined PI when they acquired my company Charma where I was Co-founder and CEO. Previously, I was part of the founding team and President/CMO of NextRoll (fka AdRoll).

Charma’s mission was to help people become great managers by providing a system for one-on-ones, recurring team meetings, employee recognition, feedback, and goal setting. At the time of the acquisition, we were a team of 10 with over 300 paying customers.

At NextRoll, I helped build the company brick by brick from 3 of us in a garage to over 700 employees, and from $0 to $300M+ in annual revenue. I played a variety of hands-on roles as our stage demanded, and ultimately built teams in product, sales, account management, and marketing.

California
AI & Data Science, HR Tech, SaaS & B2B Marketplace
fundraisinggo-to-marketmarketingoperationsstrategy

Articles by Adam Berke

New York Tech Week Mucker Sessions Recap

2025 New York Tech Week Recap Of Mucker Sessions

Last week during New York Tech Week 2025, we joined more than 1,000 events hosted by founders, investors, and VCs. This post is a full Mucker recap of the three...

Build a Customer Support Function for Startups Using AI Alex Velinov

How to Build a Customer Support Function for Startups Using AI Tools with Alex Velinov

Delivering high-quality customer support can be one of the most resource-draining parts of a startup. The good news: we’re at a turning point where founders can use AI tools to...

Zero → 100: The Exact Steps We Took to Close Our First 100 Paying Customers

Zero → 100: The Exact Steps We Took to Close Our First 100 Paying Customers

Going from zero customers to 100 in just four months sounds impossible—unless you’re a founder willing to roll up your sleeves and hustle relentlessly. I’m Gaurav Bhattacharya, co-founder of Jeeva.ai,...

Sales Discovery & Qualification for Startups Richard Harris

Unblocking Startup Growth: Best Practices for Sales Discovery & Qualification with Richard Harris

Startups are in a constant race against time and resources, navigating complex sales environments with lean teams and limited margins for error. In a recent session from the Mucker Growth...

LinkedIn Playbook for Startups and Founders

The LinkedIn Playbook: How Startup Founders Can Stand Out & Scale

This LinkedIn Playbook is based on insights from a recent one-time Mucker Growth Session webinar featuring LinkedIn growth experts Alec Paul (Founder of SalesBrand) and Kyle Williams (Founder of Brickstack)....

DeepSeek vs OpenAI Comparison Breakdown and What It Means For Your Tech Startup With Dan Cleary

DeepSeek vs OpenAI: Comparison Breakdown and What It Means For Your Tech Startup With Dan Cleary

In this recent webinar of our Mucker Growth Series, we discussed the evolving AI landscape with Dan Cleary, founder of PromptHub. He provided an in-depth breakdown of DeepSeek vs. OpenAI,...

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