Picture of Brittain Skinner

Brittain Skinner

Brittain runs platform for Mucker Capital.

Buyer Journey Framework – The Secret To B2B Go-To-Market Success with Tony Yang

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In this Mucker Growth Session, Tony Yang, Head of Growth at Mucker, walks through using a buyer’s journey framework to improve your customer’s experience and your conversion rates. Common Buyer Journey Pitfalls Understanding the buyer journey is critical to startups to enhance sales and marketing effectiveness, however many founders can get caught up in common […]

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Managing Complex B2B Sales Motions for Startup Founder-Led Sales with Luke Welch

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In this Mucker Growth Session, Luke Welch, owner of Luke Welch GTM Consulting and former VP of Global Marketing Solution Sales at Salesforce, focuses on the challenges and best practices for managing complex B2B sales motions when your sales are founder-led.   Mutual Action Plan Understanding the Sales Landscape There are inherent challenges in sales, especially

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How Startups Can Win More Enterprise Deals Through Value Selling with Mike Genstil

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In this Mucker Growth session, Mike Genstil with ValueCore delves into the concept of value selling and its application in enterprise sales.     Delivering value at every touchpoint of the customer journey is crucial. As a founder, ideally you want your sellers, marketers, and product leaders aligned in transforming product features into value-based messages to

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Building A Sales Development Function for Early Stage Startups with Sally Duby

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Sales development is a nuanced blend of art and science, requiring a delicate balance for its effective implementation within a company. Drawing from substantial experience, Sally Duby from The Bridge Group provides valuable insights into the intricate realm of sales development.      SDR Strategy & Model Checklist In the intricate world of sales development,

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